As the dmexco 2017 edition comes to a close, the organizers of the forum are taking a closer look at the aspects that will help it achieve the next level of growth. In that plan, the Middle East & North Africa (MENA) region would be… Read More
“Marketers have to be ambidextrous all the time,” Alison Lewis, Chief Marketing Officer, Johnson & Johnson (J&J) laid the ground for her address at the recently concluded dmexco 2017 with this simple statement. In simpler words, she emphasized once again on the need for marketers… Read More
Procter & Gamble (P&G) has shifted its brand building initiative to embrace a ‘digital back’ approach. This essentially means that it begins in the digital world and works its way back to the rest of the marketing mix. And according to Marc Pritchard, Chief Brand… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
With an active user base of 2 billion, there are many firsts that Facebook is faced with – perhaps the most important one being the responsibility that it puts on the platform not only in protecting the privacy and other rights of its users but… Read More
Digital transformation is front and centre at the ongoing dmexco 2017 in Cologne. With 1100 exhibitors from around the world and over 570 international speakers, dmexco has brought together all conversations around the global digital economy in a single location. In the various conversations at… Read More
Having become one of the must attend forums for global digital professionals, dmexco 2017 begins in Cologne today. The two-day forum has positioned itself as a platform that is purely focused on business and in indentifying trends that will assist marketers and business leaders in… Read More
The International Advertising Association (IAA) has appointed a new Global Young Professional team. The team has been elected from local Young Professional Chapters around the world and has been formed to demonstrate the IAA’s dedication to be a point of insight, information, training and education… Read More
The latest advertising expenditure forecasts by Zenith doesn’t spell good news for the region. The ad spends seems to have worsened with the agency forecasting an 18.6 percent drop in adspend in MENA this year, following 10.0 percent decline in 2016. The region’s decline should… Read More
The leadership of PR and reputation management agency, Bell Pottinger Middle East (BPME), based in Abu Dhabi and Dubai, is in discussions to formalize a separation from current owner Bell Pottinger Private Ltd. This follows the news that Bell Pottinger Private Limited in the UK… Read More
