MEDPUSH has signed an affiliation agreement with EMM International, a global media auditing and management consultancy firms to represent EMM in the Middle East & North Africa (MENA) region. The agreement aims to expand the geographical coverage of EMM International and enables MEDPUSH to have… Read More
Advertisers, globally, could be defrauded of USD 16.4 billion in 2017 alone. The Middle East & North Africa (MENA) region is also subject to the challenges of ad fraud. To combat this, The&Partnership, m/SIX and Adloox have published a report laying out the steps the… Read More
In its sixth year of participation, Omnicom Media Group MENA, along with its agencies, has been named the runner-up best employer in the UAE by the Great Place to Work Institute. It is the marketing holding group’s highest-ever ranking in the list and the fourth… Read More
Women graduating from university in developing markets in 2020 could be the first generation to close the gender pay gap in their lifetimes, according to new research from Accenture. The report, Getting to Equal 2017, reveals that, within decades, the pay gap could close if… Read More
The media industry is still coming to grips on what 2017 will be like. A tough economy has been predicted again but for some media domains, a slash in budget may mean good news. Radio falls in that category. Even as the going for radio… Read More
Of the 592 entries that were shortlisted at the Dubai Lynx International Festival of Creativity, 226 were awarded across 17 categories. In addition to the Entrant company, Dubai Lynx also took cognizance of the agency that had the Idea, the Production house behind the work,… Read More
Dubai Lynx International Festival of Creativity has named Pierre Choueiri, Chairman and CEO, Choueiri Group as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who has made significant contribution… Read More
…so equal women representation at workplace should follow, right? One would have hoped, but everything that should be that simple, is never really so. The International Women’s Day tends to draw many conversations around women empowerment, equality rights including right to education and equal pay… Read More
The competition will be a tough one in the Integrated Lynx category too at the Dubai Lynx International Festival of Creativity. FP7/ has two entries in the shortlist for the work done for Mastercard and Coca-Cola. BBDO Pakistan Lahore, Beattie + Dane Kuwait, J. Walter… Read More
A total of 50 entries have made it to the Media Lynx category at the Dubai Lynx International Festival of Creativity 2017. Much as is seen in the other specialist categories, every year, in the media category as well, the larger portion of shortlisted work… Read More
