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Author: Zeba Mahmud

TBWA\, Impact BBDO, Y&R Top Runners In Print Shortlist

TBWA\, Impact BBDO, Y&R Top Runners In Print Shortlist

9 years ago by Zeba MahmudAdvertising

A total of 47 entries have made it to the Print & Publishing shortlist in the Dubai Lynx International Festival of Creativity. TBWA\ has 14 of these. TBWA\Istanbul has been shortlisted for Nasmed, and TBWA\Raad Dubai has been shortlisted for Go Sport and Emirates Group.… Read More

Impact BBDO, Memac Ogilvy Keep Up The Pressure In Print & Outdoor Craft

Impact BBDO, Memac Ogilvy Keep Up The Pressure In Print & Outdoor Craft

9 years ago by Zeba MahmudAdvertising

The Print & Outdoor Craft category at the Dubai Lynx International Festival of Creativity has 57 entries competing for the Lynx. Impact BBDO Dubai has 13 shortlisted entries and Memac Ogilvy has 11 entries between the Doha and Dubai office. J Walter Thompson has eight… Read More

Only Five Agencies Fighting For Mobile Lynx

Only Five Agencies Fighting For Mobile Lynx

9 years ago by Zeba MahmudAdvertising

In all, only eight entries have been shortlisted in the Mobile Lynx category at the Dubai Lynx International Festival of Creativity. FP7/, Memac Ogilvy & Mather and Y&R Dubai have two entries each in the category. Leo Burnett and TBWA\Raad have an entry each in… Read More

Impact BBDO, JWT Corner Largest Share Of Design Shortlist

Impact BBDO, JWT Corner Largest Share Of Design Shortlist

9 years ago by Zeba MahmudAdvertising

In all, Design Lynx category have 37 entries that have made it to the shortlist. Impact BBDO has 11 of those for its work done for PepsiCo, Law Andak Dam, Sydlexia, Mercedes and Mars. J Walter Thompson that has seven entries in the shortlist has… Read More

Only Four Agencies Compete For Radio Lynx 2017

Only Four Agencies Compete For Radio Lynx 2017

9 years ago by Zeba MahmudAdvertising

While 26 entries are shortlisted in the category, the majority is between Impact BBDO and TBWA\Raad, followed by J Walter Thompson and BPG Bates. The advertisers whose work has been recognized in the category include RPS, Johnson & Johnson, KFC, Visa and The Landmark Group’s… Read More

Leo Burnett & du Dominate Film Craft Shortlist; Impact BBDO, JWT Follow

Leo Burnett & du Dominate Film Craft Shortlist; Impact BBDO, JWT Follow

9 years ago by Zeba MahmudAdvertising

Leo Burnett has 18 shortlists in the Film Craft category at the Dubai Lynx International Festival of Creativity. All of these are for the work that it has done for du – one of the most awarded advertisers at Dubai Lynx in past years. Impact… Read More

FP7/, Leo Burnett & BBDO Score High In Branded Content Shortlist

FP7/, Leo Burnett & BBDO Score High In Branded Content Shortlist

9 years ago by Zeba MahmudAdvertising

A total of 40 shortlisted entries are competing in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity 2017. FP7/Cai is leading the tally with eight of its entries, done for Coca-Cola and Orange, making it to the shortlist. Leo… Read More

Going Beyond Advertising At Dubai Lynx’ Sundowner Sessions

Going Beyond Advertising At Dubai Lynx’ Sundowner Sessions

9 years ago by Zeba MahmudAdvertising

This year, Dubai Lynx has launched a dedicated program, Sundowner Sessions, focused on commercial production, its challenges and opportunities for the future. Hosted by twofour54, the sessions will feature a range of some of the region’s top producers and directors. “This series of talks caters… Read More

Storytelling Meets Regional Stars At Dubai Lynx

Storytelling Meets Regional Stars At Dubai Lynx

9 years ago by Zeba MahmudAdvertising

With just four more days to go, it is nearly time for Dubai Lynx International Festival of Creativity that will take place from March 5-8, 2017. The top speakers at Dubai Lynx will explore the language of creativity through the lens of music, movies and… Read More

MENA Consumers Opt ‘Modern’ In Lifestyle & Spending Choices

MENA Consumers Opt ‘Modern’ In Lifestyle & Spending Choices

9 years ago by Zeba MahmudAdvertising

The sharing economy, green revolution, travel and personal finance are all becoming important areas where consumers in the Middle East & North Africa region are driving and defining modernization trends. Crimson Hexagon, that provides business insights from social data analysis to inform strategic enterprise decision-making,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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