Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, a Middle East sustainability company, to further establish and strengthen its brand.
The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge a deep connection with the Bee’ah audience and take its business forward.
As a purpose-led organization, Bee’ah’s vision and ambitions have rapidly evolved to coincide with the growing ambitions of the UAE as it transitions into a greener future. Its forward-thinking approach has not only resulted in a diversified portfolio, but is also a key driver in the company’s transition to become a holding group with a new vision of “pioneering a sustainable quality of life in the MENA and beyond”.
Khaled Al Huraimel, Group CEO at Bee’ah said, “Our impact on people’s lives and the national well-being extends beyond holistic environmental management to being a progressive entity with a positive impact on all aspects of sustainability and living standards. We have selected Leo Burnett to bring our vision to life through a cutting-edge communication program that will help our audience embrace our new identity.”
Driven by a growth strategy that is centered on merging sustainability and innovation, Bee’ah is adopting next-generation technologies and enabling a future-ready economy that bridges the gap between economic growth and environmental consciousness.
As the creative and digital agency of record, Leo Burnett MEA will create a sophisticated marketing infrastructure to deliver uniform messaging across multiple channels to support Bee’ah in reaching its communication goals.
Kamal Dimachkie, COO at Publicis Communications said, “Working with Bee’ah is a big deal and a discontinuity. They are a company of firsts that is tackling critical and socially-impacting challenges. The work Leo Burnett has developed will help them along this journey. We cannot be more excited to partner with them and help them make a difference.”
Leo Burnett will provide strategic support to the Bee’ah team, while collaborating to develop a long-term communication strategy to drive the brand’s objectives.
