Several broad themes will define 2018, a year that follows the call for introspection and transparency that the marketing industry had embarked on. In a new set of challenges, trust will be among the predominant areas of focus, according to Zenith. The media agency’s special… Read More
Ecommerce sales growth will continue to dominate marketing objectives in 2018. A recent report by the Ecommerce Foundation anticipates online sales value to grow to USD 2.77 billion globally. With several events lined up for the year, here are some tips on how to take… Read More
Work from several global brands, including du, are among the winners in the Best Use of Data category of Warc’s global Media Awards 2017. The awards recognize communications planning that has made a positive impact on business results. Warc gave out nine awards – one… Read More
Generations pass, but the core remains the same – Pepsi Co has communicated a compelling message in its latest marketing push in Saudi Arabia with ‘The Greatness is Within’ campaign. The ad was shot by KTP – King Tut’s Playground and OMD UAE is the… Read More
TBWA\Raad and Impact BBDO have begun the year on a good note as Contagious magazine names the agencies among its top 10 Contagious Pioneers – Best and bravest Agencies on the Planet. Contagious Pioneers 2018 is a global ranking of the agencies that consistently set… Read More
GCreative, the creative arm of Grayling, has been appointed to provide brand and creative services to the DIFC Dispute Resolution Authority (DRA) for DIFC Courts, DIFC Academy of Law and the DIFC Wills Service Centre. GCreative won in a four-way pitch, securing the business due… Read More
The Cannes Lions International Festival of Creativity has named the first 2018 Jury Presidents. The selected group of industry leaders is tasked with judging the best work in the world to win the Lions awards, alongside their jury teams. “With all the changes we’ve introduced… Read More
Superunion, the new brand agency that combined the expertise of five WPP brand agencies — Brand Union, The Partners, Lambie-Nairn, Addison and VBAT is taking shape. Led by Jim Prior as Global CEO and Simon Bolton as Executive Chairman, the agency will be led by… Read More
Dubai Lynx International Festival of Creativity has named Dani Richa, Chairman and CEO, BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who… Read More
RBBi has appointed Caroline Dickin as CEO. The Middle East based usability & digital marketing agency is supporting the appointment with an organizational transformation for its long-term growth strategy. Ms Dickin will also be working with a freshly structured leadership team including Andrew Tonks, Minesh… Read More
