Cristal Awards 2017 was a good run for the Middle East & North Africa region, despite lesser participation from the agencies this year. The agencies that participated managed to bring home a total of 29 awards including Golds. Y&R Dubai and TBWA\Raad continued their winning… Read More
Women in the Gulf Cooperation Council (GCC) represent only 2 percent of board positions and 13 percent of chief executive officers (CEO), according to the Association of Chartered Certified Accountants (ACCA). However, according to the Pearl Initiative, women in the GCC attach high importance to… Read More
Luxury retail brand Harvey Nichols – Dubai has appointed Science & Sunshine as its creative agency. The team members of the independent creative shop, which was set up in April 2016, are no strangers to the Harvey Nichols – Dubai brand, as they had held… Read More
Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More
The Middle East Communications Network (MCN) has named Sahar El Zoghby as the CEO of MCN Egypt. Her remit will be to elevate the levels of service and product MCN brings to the market. This includes aligning the business plans of individual MCN agencies, identifying growth… Read More
Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional ecommerce channel… Read More
The year is ending with some high profiled moves in the creative fraternity. Fadi Yaish, the Executive Creative Director at Impact BBDO has resigned from the agency. Mr Yaish had joined the agency in 2013, and in his five years had played a significant role… Read More
The year 2017 has seen Lions Festivals, who also organize the Dubai Lynx International Festival of Creativity, streamline the flagship event Cannes Lions International Festival of Creativity. The development came on the back on feedback from global leaders that the festival had become too expensive… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
ASDA’A Burson-Marsteller has named Erica Alkhfaji as Director of its Finance Practice. Her remit will include managing specialist PR services including investor relations, communications surrounding IPOs and regulatory filings, as well as driving new business growth and managing relationships with blue-chip clients in the financial… Read More
