FP7/DXB has retained Jawwy, the digital mobile brand from STC. Earlier this year, Jawwy held a full-fledged pitch with various local and multinational agencies participating. FP7/DXB had re-pitched for the opportunity to continue its partnership with Jawwy from STC. Leading the brief, Tarek Miknas, CEO… Read More
Gender is a hot-button issue in 2017, with gender-related controversies multiplying around the world. But will there come a time when gender is regarded as no more important than a person’s height, handedness, or hair color? Based on the findings of Havas Group’s recent survey… Read More
Grayling has appointed Lauren Ramey, a corporate and government communications specialist, to the role of Account Director in the UAE. “Lauren’s knowledge of new age communications, paired with her experience advising senior representatives of governments and leading organizations, brings significant value to the Grayling team,… Read More
As part of its ‘Dare Greatly’ initiative, Cadillac has launched a campaign in the Middle East, shining a spotlight on entrepreneurial Arabs living in New York and the passions that drive them. To kick off the campaign, Cadillac has released a video that is set… Read More
As the dmexco 2017 edition comes to a close, the organizers of the forum are taking a closer look at the aspects that will help it achieve the next level of growth. In that plan, the Middle East & North Africa (MENA) region would be… Read More
Procter & Gamble (P&G) has shifted its brand building initiative to embrace a ‘digital back’ approach. This essentially means that it begins in the digital world and works its way back to the rest of the marketing mix. And according to Marc Pritchard, Chief Brand… Read More
This past summer, I attended the Cannes Lions International Festival of Creativity, one of the year’s biggest gatherings for advertisers. There, some marketers told me they are feeling uneasy. Chief among their concerns are the issues of viewability, online ad metrics and brand safety. We… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
It has been two years to the tragic drowning of Alan Kurdi. A refugee boy whose body washed up on the shores, shook the world and opened people’s eyes to the plight of a refugee. At that time, the world came together in solidarity. The… Read More
Grey Group has appointed Kamil Kuran as its new Group Chief Executive Officer, Grey MENA. In his new role, he will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa. “We are currently pushing forward in the MENA region… Read More
