Zenith’s Media Consumption Forecasts has painted an interesting picture for media consumption pattern in the Middle East and North Africa (MENA) region. For most marketers in the region, television continues to be a medium of significance. The report however has shown a marked decline in… Read More
Following last year’s debut which saw more than 500 delegates, Starcom had once again partnered with the recently concluded edition of the ArabNet Summit Dubai to host ‘The Next Track’. The half-day conference, themed ‘Business Transformation’, brought together industry leaders from brands, publishers, agencies and… Read More
As Cannes Lions 2016 draws near, forecasts on award-winning campaigns are already thriving in the advertising industry. While the admen love to debate on ads, and guess on the ads that they think will be rewarded at Cannes Lions, ‘Guess The Lions’ has brought a… Read More
Publicis Communications MEA has repositioned its experiential and shopper marketing division, ARC, into an independent agency. Unlike its current avatar where ARC worked within Leo Burnett MEA, it will now be at the service of all brand agencies under Publicis Communications in the region. The… Read More
After serving for five years, Emma Farmer is stepping down from her role as the Dubai Lynx Festival Director. She has been replaced by Thea Skelton, who has over 13 years of experience in the events industry, including 7 years in various roles across the… Read More
Unilever has added more brands in the digital business awarded to digital marketing agency, Traffic in the Middle East and North Africa (MENA) region. The conglomerate had appointed Traffic two years back to take charge of its digital duties, starting with OMO and Comfort brands. Traffic… Read More
In association with Al Bir Society Jeddah that supports women and empowers productive families in Saudi Arabia, Persil Abaya Shampoo of Henkel launched the second consecutive year of its ‘New Beginnings’ campaign in line with the Holy Month of Ramadan. This campaign financially supports 10… Read More
DarkMatter, an international cyber security firm based in the UAE, has appointed Initiative MENA to handle its media planning and buying business. DarkMatter offers integrated cyber security products, services and solutions to customers with sophisticated requirements. “Cyber security is a top priority for governments and businesses… Read More
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More
Publicis Groupe has recently released a yearend report, detailing the performance of the Groupe in the last year and reiterating the restructuring that it believes has begun to show some early results. In numbers, the Groupe’s revenue approached 10 billion Euros; net income reached 900… Read More
