As innovative ideas increasingly come from outside traditional agency confines, J. Walter Thompson has launched a new global talent development program called Jump/Start. The program is aimed at helping young creative thinkers from all backgrounds break into the advertising industry. The program aims to collapse… Read More
Prestige Wealth Solutions (PWS), a wealth management firm has appointed Brazen to handle its PR & Content Marketing. Brazen will be increasing the brand awareness and equity of PWS through a strategic blend of targeted PR, social media, and events aimed at high net worth… Read More
eMarketer, in collaboration with Starcom Mediavest Group (SMG), has released an annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide. Speaking on the collaboration, eMarketer President Lisa Church said, “Media usage by channel, and by demographic, in key markets around the world is… Read More
According to ZenithOprimedia’s latest forecast, mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%. The new research ‘Advertising Expenditure Forecasts’ predicted that mobile internet will be the third-largest advertising medium, behind television and desktop… Read More
After advertising its Sony Xperia TL in the last James Bond movie “Skyfall”, Sony is back with promoting its new Sony Xperia Z5 in the upcoming flick of James Bond “Spectre”. The ‘Made for Bond’ advertising campaign stars Naomie Harris as Moneypenny. The commercial shows a… Read More
Media agency Initiative MENA has bagged the Singapore Tourism Board (STB) account in the Middle East. The agency’s duties will include the social management and paid social advertising activities for the GCC region, focusing on KSA, UAE and Qatar as core markets. “We are pleased… Read More
Initiative, a global communications network within IPG Mediabrands, has taken on board creative director Nick Childs as Global Chief Creative Officer. Mr Childs joined the agency on September 1, and reports directly to Jim Elms, Global CEO of Initiative. Mr Childs will be charged with… Read More
The Gunn Report has added 35 new mini-case studies to Bullets From Gunn. The report is a collection of rapid fire mini-cases spanning from 2007 to 2015, highlighting the business results of the most famous campaigns from across the world. “Whilst our primary function in… Read More
Saatchi & Saatchi has promised Justin Billingsley to Worldwide Chief Operating Officer for the network. He is presently CEO of Dynamic Markets at Saatchi & Saatchi, having joined the company in 2009. Based in London, he commences his role immediately. All of Saatchi & Saatchi’s… Read More
Following a multi-agency competitive review, Emirates NBD has renewed its partnership with MediaVest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution. “We’re proud to have… Read More
