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MediaCom MENA Hires Tarek Abdalla As New CEO

MediaCom MENA Hires Tarek Abdalla As New CEO

10 years ago by Kiran KidwaiAdvertising

After the exit of CEO Nick Barron earlier this month, Tarek Abdalla has been named as new CEO for MediaCom MENA. Mr Abdalla’s career spans in marketing, media and strategy consulting in North America, the Middle East and Emerging Markets most recently as Google’s Regional… Read More

FB Looks To Enable Easier ‘Video’ Ads In Emerging Mkts

FB Looks To Enable Easier ‘Video’ Ads In Emerging Mkts

10 years ago by Sana MahmudAdvertising

People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More

Nigeria Leads Multiscreen Video Viewing Globally: Study

Nigeria Leads Multiscreen Video Viewing Globally: Study

10 years ago by Zeba MahmudAdvertising

Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found ‘AdReaction: Video Creative in a Digital World’, a report from Millward Brown that examines video use and creative response… Read More

Emirates NBD Upcycles Billboard Scrap Into School Bags

10 years ago by Kiran KidwaiAdvertising

On the back of an unusual initiative, Emirates NBD upcycled (reuse to create a higher value product) PVC advertising billboards banners into sturdy school bags and pencil cases for school children. The media agency handling this initiative with the bank is Mediavest. The initiative, part of… Read More

Grey Group EMEA Wins Euro Effies ‘Agency Of The Year’

Grey Group EMEA Wins Euro Effies ‘Agency Of The Year’

10 years ago by Kiran KidwaiAdvertising

Grey Group EMEA has won the Agency of the year award at the Euro Effies. The agency bagged three Gold awards, four Silvers and two Bronzes. The agency was also rewarded with Euro 100,000-worth of free advertising spots from Euro Effies partner, Euronews. Gold awards were awarded to ZenithOptimedia for… Read More

WPP, Acquia Partner To Improve Digital Experiences

WPP, Acquia Partner To Improve Digital Experiences

10 years ago by Kiran KidwaiAdvertising

WPP and digital experience company, Acquia, have entered into a global partnership to offer marketers a full-service digital marketing and technology solution. The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the… Read More

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

10 years ago by Sana MahmudAdvertising

The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More

Jennifer Aniston Back As Chirpy ‘Rachel’ In Emirates New TVC

Jennifer Aniston Back As Chirpy ‘Rachel’ In Emirates New TVC

10 years ago by Sana MahmudAdvertising

The much awaited Emirates campaign featuring Hollywood actress, director and producer Jennifer Aniston is out. Keeping in mind the fame that Jennifer Aniston received from the chirpy character of Rachel, Emirates cashed on to it and presented the one minute TVC. The Golden Globe and… Read More

People Buy Newspapers For News Stories, Not Advertising

People Buy Newspapers For News Stories, Not Advertising

10 years ago by Nicolas MognardAdvertising

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More

Posterscope, Blue 449 Partner For UN’s Project Everyone

Posterscope, Blue 449 Partner For UN’s Project Everyone

10 years ago by Sana MahmudAdvertising

Hills Advertising, Elevision and out of home (OOH) communications agency Posterscope and Blue 449 have partnered in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project Everyone aims to share the United Nations sustainable development goals with seven billion people over… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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