After the exit of CEO Nick Barron earlier this month, Tarek Abdalla has been named as new CEO for MediaCom MENA. Mr Abdalla’s career spans in marketing, media and strategy consulting in North America, the Middle East and Emerging Markets most recently as Google’s Regional… Read More
People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found ‘AdReaction: Video Creative in a Digital World’, a report from Millward Brown that examines video use and creative response… Read More
On the back of an unusual initiative, Emirates NBD upcycled (reuse to create a higher value product) PVC advertising billboards banners into sturdy school bags and pencil cases for school children. The media agency handling this initiative with the bank is Mediavest. The initiative, part of… Read More
Grey Group EMEA has won the Agency of the year award at the Euro Effies. The agency bagged three Gold awards, four Silvers and two Bronzes. The agency was also rewarded with Euro 100,000-worth of free advertising spots from Euro Effies partner, Euronews. Gold awards were awarded to ZenithOptimedia for… Read More
WPP and digital experience company, Acquia, have entered into a global partnership to offer marketers a full-service digital marketing and technology solution. The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the… Read More
The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More
The much awaited Emirates campaign featuring Hollywood actress, director and producer Jennifer Aniston is out. Keeping in mind the fame that Jennifer Aniston received from the chirpy character of Rachel, Emirates cashed on to it and presented the one minute TVC. The Golden Globe and… Read More
Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More
Hills Advertising, Elevision and out of home (OOH) communications agency Posterscope and Blue 449 have partnered in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project Everyone aims to share the United Nations sustainable development goals with seven billion people over… Read More
