UM MENA has bagged the account of Ooredoo Qatar where the agency would be handling the media planning and buying duties of the tele-communications company exclusively across the Qatar market. UM MENA managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency… Read More
Dentsu Aegis Network MENA has launched Amplifi, a newly established division, responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as… Read More
The J. Walter Thompson Company and Group SJR, a unit of Hill+Knowlton Strategies, have launched content marketing unit Colloquial. The joint venture brings together the creative talent of J. Walter Thompson with the publishing and audience development experience of Group SJR. Colloquial will build publishing environments… Read More
Storytelling is an integral part for brands to deliver their message to the end consumer. Stories that are passed around on social media about a brand can be powerful in shaping up mainstream perceptions. Finding the human story for any luxury brand creates an emotive… Read More
If MENA is one of the top luxury markets in the world, Middle East romances luxury to the tunes of USD 6 billion to USD 10 billion annually. Tourists, expats and brand-conscious locals have beaten economic slowdown and political turmoil to ensure that the growth… Read More
Native advertising is the masked hero in the world of advertising technologies. Behind the mask is what many may describe as the pricey, digital and perhaps even direct descendant of the advertorial. “It’s all about content. Native advertising is a non intrusive experience that engages… Read More
Like most markets, MENA also is working towards decoding advertising technology, and ably integrating it into marketing solutions. As programmatic and data gain attention in the Middle East and North Africa region, and play a key role in disrupting the media landscape, they are also faced with various challenges across the ecosystem. For some markets… Read More
This time, next month, if all goes well, I will be in the southern most tip of France, attending the Cannes Lions International Festival of Creativity. After all that I have read and heard about the Festival, I am thrilled at the prospect of being there,… Read More
GroupM, WPP’s global media management investment operation, has named Filip Jabbour as new Chief Executive Officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Mr Jabbour, a media agency executive with extensive media communications experience, will be responsible… Read More
Dacia Automobiles celebrated its 10th anniversary by reliving the joy and excitement of its customers buying their first Dacia. The emotions and feelings are presented in its recently launched TVC shot in Morocco. Dacia is a Romanian car manufacturer and was taken over by the… Read More
