Media agency Initiative MENA has bagged the Singapore Tourism Board (STB) account in the Middle East. The agency’s duties will include the social management and paid social advertising activities for the GCC region, focusing on KSA, UAE and Qatar as core markets. “We are pleased… Read More
Initiative, a global communications network within IPG Mediabrands, has taken on board creative director Nick Childs as Global Chief Creative Officer. Mr Childs joined the agency on September 1, and reports directly to Jim Elms, Global CEO of Initiative. Mr Childs will be charged with… Read More
The Gunn Report has added 35 new mini-case studies to Bullets From Gunn. The report is a collection of rapid fire mini-cases spanning from 2007 to 2015, highlighting the business results of the most famous campaigns from across the world. “Whilst our primary function in… Read More
Saatchi & Saatchi has promised Justin Billingsley to Worldwide Chief Operating Officer for the network. He is presently CEO of Dynamic Markets at Saatchi & Saatchi, having joined the company in 2009. Based in London, he commences his role immediately. All of Saatchi & Saatchi’s… Read More
Following a multi-agency competitive review, Emirates NBD has renewed its partnership with MediaVest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution. “We’re proud to have… Read More
Posterscope MENA, an Out-of-Home (OOH) communications agency network has collaborated with OAG, an official airlines guide with global airport and airline data and analysis. Posterscope believes that the collaboration will give the agency and its clients access to a wealth of travel data which will… Read More
Dentsu Aegis Network has expanded its service offering in Kuwait. It has partnered with View Communications in the region which will handle the media planning and buying requirements of Carat and other Dentsu Aegis Network clients. In step with strides being made in the country’s… Read More
Clarion Events, organisers of Gulf Bike Week has appointed Brazen to handle the PR for its 2015 event in Dubai, 22-24 October. Brazen will handle all PR & Content Marketing for The Middle East’s premier motorcycle, music and lifestyle festival which promises to be the… Read More
PUMA has appointed Vizeum MENA as its media buying and planning agency for an upcoming campaign. The Dentsu Aegis Network agency will begin with the brand launching a new campaign in September, PUMA Pact – No Matter What. Vizeum MENA will manage the account from… Read More
UM MENA has appointed Rodrigo Mavu as its new Creative Director for the region. Mr Mavu’s decree will be to strategically drive the creative and ideation process across the agency within the UM MENA client portfolio. UM believes that ‘the procurement of a senior creative… Read More
