Publicis Groupe gave a gaming twist to its annual wishes this year, that are conveyed by its Chairman and CEO Maurice Lévy. A tradition that began as a simple recorded message from Mr Lévy to the Groupe, has since 2008, become a yearly rendezvous, rooted… Read More
Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil. MEC also works with Combe in several markets in Europe and… Read More
BMW Group Middle East has retained Zenith MENA as it’s media planning and buying partner. The decision was taken after a multiagency review that had spanned over six months. Like it’s previous responsibilities, Zenith’s mandate will include consultancy in areas such as audience understanding and segmentation, content… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
The Dubai Lynx International Festival of Creativity is all set with jury president line-up for 2015. The Jury Presidents include: • David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman BBDO North America who has been appointed for Film, Print, Outdoor, Radio and Print Craft Jury… Read More
Cheil Worldwide would be partnering with Iris, a global creative innovation network and acquiring a ‘significant initial investment’. The deal is expected to potentially rise to 100 per cent of the business over the next five years. Cheil’s initial investment in iris will be the… Read More
After having won several Lions at the Cannes Lions International Festival, there is much to cheer for Heineken this year. The Cannes Lions International Festival of Creativity has named Heineken its 2015 Creative Marketer of the Year. Philips Thomas, CEO of Lions Festivals, pointed out… Read More
In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More
The President of Sparkling Brands & Strategic Marketing, Coca-Cola North America Wendy Clark has become the first ever marketer Jury President for Cannes Lions International Festival of Creativity. In the past, it has always been an agency head that has been appointed for a Jury… Read More
