A total of 10 metals have been given in the Direct category at the Dubai Lynx International Festival of Creativity. The Grand Prix has gone ‘Hey Future Me’ by FP7/Dxb for its client Emirates NBD. There are two Golds given in the category. Leo Burnett… Read More
Y&R Dubai has won the Grand Prix in the Design Lynx category. The award has been given to the work Little Books of Big Consequences, done for Global Export Co. The entry has also been given a Gold and Silver Lynx. In addition, Y&R has… Read More
The winners for the Branded Content & Entertainment category at Dubai Lynx has seen Y&R take home the Grand Prix for its entry titled ‘Hello Happiness Phone Booth’ for The Coca-Cola Company. The entry is also winner of a Gold in the category. Leo Burnett… Read More
Achieving more in a digital age is the mantra because there are those few examples that are demonstrating what can be done. But how much more is enough? The takeaway from the President’s Address at Dubai Lynx International Festival of Creativity featuring David Lubars, Chairman… Read More
If there was such as thing as a unanimous challenge to deal with in AdLand, it is that everything is constantly changing. Leo Burnett MENA’s Chief Innovation Officer, Yousef Tuqan Tuqan makes this point drawing a comparison to the time when he was an 18-year… Read More
The Film Craft Lynx category received 274 entries this year, a marginal in comparison to last year, from eight countries. 58 entries have progressed to the final shortlist. Leo Burnett leads the race in this category as well, with most of the entries shortlisted for… Read More
The Middle East is no stranger to growth. Whether on a macro level in terms of GDP or a micro level with YouTube uploads per minute you’ll find the region leading global lists. It’s fitting then to reflect on the growth of creativity here at… Read More
Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received… Read More
The Integrated category this year sees a total of 54 entries from seven countries. Last year 49 entries were made in this category. Of these 10 entries have made it to the final shortlist. Impact BBDO and Leo Burnett are leading the category with three entries each. FP7/DXB, J.… Read More
Alas, it was the final day at Dubai Lynx International Festival of Creativity, which also means that it was time for reflection and introspection. Naturally, the key conversations were around the very foundations of creativity and its value in today’s marketing landscape. The first session… Read More
