Digitalisation and delivery innovation are driving brand value for the category Overall brand value of the top 10 fast food brands fell 4%, among the shallowest drop when compared to the Global Top 100’s average drop of 20% Fast food brands are among the most… Read More
For its first-ever participation at the prestigious Performance Marketing World Awards Global, Omnicom Media Group’s Hearts & Science MENA celebrated an impressive result: the most awarded agency, with the Grand Prix and three category winners. Two of its campaigns shone brightly: “Luxury Growth Acceleration with… Read More
du, from Emirates Integrated Telecommunication Company (EITC), today announced the launch of its first-ever Arabic Sustainability Podcast. Hosted by Abubaker ElTom– who is a sustainability researcher, this innovative podcast will feature insightful discussions with high-level expert guest speakers. The podcast’s primary focus is to address… Read More
JAGGAER, a world leader in Autonomous Commerce, today announces the appointment of Andy Hovancik as Chief Executive Officer and member of the Board of Directors. Hovancik is a seasoned executive with proven success leading international, rapid-growth SaaS solutions providers across the financial, manufacturing and services… Read More
Pizza Hut has always been synonymous with sharing—a concept deeply embedded in the region’s customs, culture, and heritage. Given the importance of hospitality and generosity in this context, the notion of not sharing may appear unorthodox. Nevertheless, Pizza Hut Melts seeks to empower individuals to… Read More
Female networking platform WILD, opens the door to its unique membership the WILD Women Collective (WWC), designed to bring women across the region together to learn mastery and excellence in creating balanced success. WILD’s mission is to empower and support women in the Middle East… Read More
Publicis Groupe Middle East has announced the appointment of Kareem Monem as Chief Executive Officer for Digitas ME, the marketing transformation agency. Under his leadership, Kareem will further accelerate the agency’s growth by connecting data-driven insights, creative experiences and innovative technologies to deliver unparalleled hyper experiences between… Read More
ArabyAds, the leading global technology company, today announced that it has further strengthened its partnerships by becoming the exclusive media representative for Mawdoo3 – the region’s largest online Arabic content publisher. The partnership marks a significant development in the digital advertising landscape as it brings… Read More
Skoda, OlyBet, Rietumu, Tissot, Strauss and Nike are some of the brands that connected with consumers at the right time, making the most bang for the buck As Kristian Rubins scored for the second time in the bronze medal game against the USA in… Read More
Google announced today its support of AI initiatives and solutions in research and sustainability in the UAE in collaboration with Mohammed bin Zayed University of Artificial Intelligence’s (MBZUAI) campus, Department of Municipalities and Transport in Abu Dhabi and the Ministry of State for Artificial Intelligence,… Read More
