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UAE-Based Eventtus Eyes Regional Expansion

UAE-Based Eventtus Eyes Regional Expansion

9 years ago by Sana MahmudAM Unicorns

  Mai Medhat and Nihal Fares are what can be described as events frequenters. In the course of their, and the events attended, they noticed various gaps in the events space. While most people attend events to network and meet newer people, there was no… Read More

InfoTrust: Marketing By Education For Digital

InfoTrust: Marketing By Education For Digital

9 years ago by Sana MahmudAM Unicorns

Founded by Alex Yastrebenetsky and Michael Loban in the United States, InfoTrust has bet on the growing digital marketing domain. The six-year-old presently employs a team of 30, and has expanded to the Middle East and North Africa (MENA) region. The investment in digital marketing… Read More

Social Fitness Platform inKin Plans UAE Branch

Social Fitness Platform inKin Plans UAE Branch

9 years ago by AM News DeskAM Unicorns

Formed in November 2014, owned by the Russian entity – Minnova.MED LLC, inKin is essentially the coming together of five co-founders including family and friends to create a social fitness platform. A private alpha version of the platform was launched in February 2015, shortly followed… Read More

Effilab: Unraveling The Online Advertising Web

Effilab: Unraveling The Online Advertising Web

9 years ago by Sana MahmudAM Unicorns

In 2011, digital advertising budgets were booming all around the world, and at the same time, the functioning of online advertising markets were progressively converging towards functioning of financial market. Prices were changing in real time based on offer and demand, and bidding strategies were… Read More

Why The Timing Is Just Right For Nutrition Souq

Why The Timing Is Just Right For Nutrition Souq

9 years ago by Sana MahmudAM Unicorns

The ecommerce boom in the region and the increase in awareness for nutrition and fitness have created opportunities for young business leaders in the United Arab Emirates. Damian Brennan and Alex Pascoe saw a need gap at exactly this intersection that led to the birth… Read More

UNRWA Tie-up Gives A Fillip To EDaura’s Growth Plans

UNRWA Tie-up Gives A Fillip To EDaura’s Growth Plans

9 years ago by Asma WangdeAM Unicorns

“Technology is just a tool. In terms of getting kids working together and motivating them, the teacher is most important” the Bill Gates quote resonates with Mohammad Naji, Nidal Khelifeh and Muneer Saifi, the Founders of EDaura. The team believes in improving the world through… Read More

Brndstr’s ‘PowerPack’ Journey To Startup Grind’s Global Conference

Brndstr’s ‘PowerPack’ Journey To Startup Grind’s Global Conference

9 years ago by Sana MahmudAM Unicorns

Brndstr, a Dubai-based tech company is one of the 50 startups selected to participate at Startup Grind’s Global Conference, powered by Google for Entrepreneurs which kicked off on February 23, 2016 in Silicon Valley. Nominated from more than 1,100 applicants across 80 countries, the Startup… Read More

Dubai To Lead As Tech Startup Destination: Experts

Dubai To Lead As Tech Startup Destination: Experts

9 years ago by Sana MahmudAM Unicorns

Even in a tough year, leaders from across the world are not discounting the rise of Dubai as an innovation hub. Members of the Young Presidents’ Organization (YPO), a network of 23,000 chief executives and business leaders from over 130 countries reiterate this. A recent… Read More

Publicis Groupé Celebrates 90th B’Day Encouraging Digital Startups

Publicis Groupé Celebrates 90th B’Day Encouraging Digital Startups

9 years ago by Kiran KidwaiAdvertising

Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More

CES 2016: Of Evolution, Not Revolution

CES 2016: Of Evolution, Not Revolution

9 years ago by Sana MahmudAM Unicorns

Scio food scanner, Samsung family hub smart refrigerator, Ehang passenger drones, Kodak Retro digital – where else would five days be dedicated getting a glimpse of a future enriched with technology and innovation except for the CES 2016. As the show ended on January 9,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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