All popular games have one thing in common: they are engaging and immersive, allowing users to lose track of all measurements of reality. It is the very same philosophy we apply to experiential event design, yet perhaps more pervasive, and unforgettable – a good reason… Read More
Storytelling hasn’t really changed and if anyone tells you otherwise they are selling you snake oil. Good storytelling is still really hard work. Good storytelling will move us to laugh or cry, anger us or inspire us. Good storytelling will take a human truth and… Read More
Around 56 per cent of Qatar’s population is active on social media, there is an average of 50 million tweets per month, Riyadh ranks 10th globally among the cities with most tweets and in the UAE alone, Facebook enjoys 43 per cent penetration. These are… Read More
The seismic shift in the way in which brands and consumers relate to each other has unsettled marketeers schooled in classical media. From social networking and mobile commerce, to device proliferation and constant connectivity, the ‘digitization’ of our daily lives has brought a massive change… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
180 Amsterdam is based in a 400-year old canal house in Amsterdam. From this location, we work with brands from as far afield as Kobe, Japan, Colorado, Europe and the Middle East. And despite offering very different services, the one thing that unites every business… Read More
Mass media was born out of the need to connect with a wider audience. However, since the launch of the first recorded newspaper in 1690, radio in 1906 and TV in 1926, mass media has been all about one-way communication. The advent of digital media… Read More
When Arabian Marketer invited me to contribute to their inaugural print edition, I was thrilled. And since the release of the magazine coincides with Dubai Lynx, an event that attracts the crème de la crème of the region’s communications industry, I thought it was only… Read More
If creativity had a smell, it would smell like the inside of the recently concluded Dubai Lynx International Festival of Creativity. To paint the aroma, it is mix of strong coffee and popcorn that permeates through the room in a steady hum of conversation, big… Read More
Another Dubai Lynx comes to an end and for me it was a thoroughly enjoyable and inspiring experience. Over the last couple of years, one has been witnessing a gradual shift in the tectonic plates of communications industry. From being a festival purely celebrating creative… Read More
