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Why No One Is Interested In Buying Twitter?

Why No One Is Interested In Buying Twitter?

9 years ago by Sean Pillot de CheneceyContributors

The chaotic world of Twitter shows no signs of getting less chaotic, illustrated by a struggling share price and a seemingly total lack of interest from potential buyers. Jack Dorsey’s highly publicized return to the helm of a company he co-founded has failed to attract… Read More

98% Digital Consumers Are Social Networkers

98% Digital Consumers Are Social Networkers

9 years ago by Kiran KidwaiDigital

From content consumption to online commerce, social media’s influence on all the digital activities of internet users is growing. As per Global Web Index, in 2016 being an internet user is virtually synonymous with being a social networker. Data shows that nearly 98 percent online… Read More

WPP’s Data Alliance & Spotify Form Global Data Partnership

WPP’s Data Alliance & Spotify Form Global Data Partnership

9 years ago by Kiran KidwaiAdvertising

WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More

Digital Venture Forms Strategic Alliance With Rocket Fuel

Digital Venture Forms Strategic Alliance With Rocket Fuel

9 years ago by AM News DeskDigital

Digital Venture and Rocket Fuel Inc have entered into a strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote and market Rocket Fuel services to advertisers and ad agencies across the region.… Read More

South Africa, Ghana & Nigeria Top Africa’s Mobile App Users

South Africa, Ghana & Nigeria Top Africa’s Mobile App Users

9 years ago by Asma WangdeDigital

Internet company, Opera has released its State of the Mobile Web Africa 2016 Report, highlighting mobile internet trends across the continent, including consumer browsing behaviour and app usage. According to the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of… Read More

A Unified Inbox for Businesses On Facebook

A Unified Inbox for Businesses On Facebook

9 years ago by AM News DeskDigital

Facebook has now made it possible for businesses to link their Facebook, Messenger and Instagram accounts so that they can manage communications across all three channels in a single place, with an updated inbox. A Single Inbox For All Three Channels With the single Inbox,… Read More

Sifting Through Online Noise Of Product Reviews Is Key For Brands

Sifting Through Online Noise Of Product Reviews Is Key For Brands

9 years ago by Kiran KidwaiDigital

Brand advocacy has increased in the online space. For many digital consumers, reviewing the products they have purchased has become the norm. Almost half say they regularly post online reviews of products, services or companies, with notable peaks among 25-34s and the top income quartile.… Read More

Starz Play Secures Investment From SEQ & Delta Partners

Starz Play Secures Investment From SEQ & Delta Partners

9 years ago by Asma WangdeAM Unicorns

Online video streaming in the region is only set to pick up further. With players like Netflix making a foray in the region last year, another vindication comes with STARZ Play getting a new multi-million dollar funding investment. This investment is led by existing investors… Read More

Today, We Are Always In Beta, Says Omnicom Media Group

Today, We Are Always In Beta, Says Omnicom Media Group

9 years ago by Sana MahmudAdvertising

Companies that embrace new advertising technologies and understand how they will work in consumers’ everyday lives, stand to gain a real first-mover advantage in the coming years. The third edition of ‘Targeting Tomorrow’, an Omnicom Media Group MENA initiative, the media holding company put the… Read More

Over 75% Social Posts In MENA On US Elections Were Neutral

Over 75% Social Posts In MENA On US Elections Were Neutral

9 years ago by Zeba MahmudDigital

If there was an award for platforms where the US Presidential Elections were discussed, the winner would be Twitter hands down, or so suggests a Meltwater analysis of all social media posts done in the Middle East & North Africa (MENA) region on the US… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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