Companies that embrace new advertising technologies and understand how they will work in consumers’ everyday lives, stand to gain a real first-mover advantage in the coming years. The third edition of ‘Targeting Tomorrow’, an Omnicom Media Group MENA initiative, the media holding company put the… Read More
If there was an award for platforms where the US Presidential Elections were discussed, the winner would be Twitter hands down, or so suggests a Meltwater analysis of all social media posts done in the Middle East & North Africa (MENA) region on the US… Read More
The slowdown and all impact of a tough economy, downsizing and questionable increments have not deterred the spirit of the UAE work force. According to LinkedIn data, UAE professionals are the happiest in the Middle East & North Africa (MENA) region. The UAE has more… Read More
hug digital has made two key appointments to its leadership team. Tim Durgan has been roped in as Head of Digital Media within its operation in Dubai. Ramy Kandil has been named the new Deputy General Manager in charge of operations within the Cairo office.… Read More
Zenith has brought machine learning to planning. The agency has developed automation of digital planning that it believes will deliver improvement in effectiveness for marketers and allow better optimization of digital media. Over the past six months, a task force comprising data scientists and strategists… Read More
Around one in four YouTubers say they watched a branded video last month, according to data from Global Web Index. And as it’s long been known that online video resonates most strongly with younger age groups, it’s little wonder that this is an activity which… Read More
Icflix is expanding its digital footprint in the Kingdom of Bahrain with the announcement of a strategic partnership with telecom operator Zain Bahrain. Both Zain Bahrain prepaid and postpaid customers will be able to access Icflix library of content for a fee. The companies have… Read More
Twitter’s global work staff restructure is continuing, and the latest development is the exit of the microblogging platform’s Chief Operating Officer, Adam Bain. Twitter has informed that its Chief Financial Officer, Anthony Noto, will assume the COO role, as the company seeks for a new… Read More
Facebook made a big push into the gaming realm with the launch of its Gameroom desktop gaming platform. Gameroom will fight a steep uphill battle against Valve’s Steam platform, but with Facebook’s vast reach globally, there’s still set to be a swath of users ready… Read More
Bringing digital pinball cricket to the streets of Pakistan does not even begin to capture the fun that BBDO and Proximity Pakistan pulled off to create a unique experience for Pepsi. Cricket worship runs deep in Pakistan, and many of the professional players have begun… Read More
