Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
Despite VPN usage often being considered a pretty niche activity, it’s now three in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as Global Web Index research makes clear, it’s Turkey which… Read More
Technology software giant SAP, German record football champion FC Bayern Munich and Qatar’s Aspire Academy have joined hands to bring a technologically advanced fan experience through the use of real-time technology. In preparation for the mega sports events Qatar is set to host, and which… Read More
Technology is shaping the future for businesses and digital documents. Information are both driving companies forward and challenging them in new ways. According to Canon’s Office Insights report, digital documents are essential to workplace productivity and scanning has become a vital business element and its… Read More
Building a company from the ground up can be one of the hardest things to do, and there might be times where you might just want to give up. The journey of entrepreneurship can be deeply personal, making it difficult to detach your identity with… Read More
Boutique PR and digital brand activation agency, McCollins Media, has begun the year on a good note with two F&B account wins, Indo Indo and Betawi. The agency will handle the Indonesian restaurants’ PR and social media briefs. As part of the mandate, McCollins Media… Read More
Facebookers are very engaged with social media – with the average user now devoting around two hours 20 minutes to networking and messaging every day. This is a metric that continues to rise on a year-on-year basis; while back in 2012 they were spending under… Read More
Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More
The CES 2017 has reached its last two days. Most of the external events at the Show have now ended. And all remainder energy will now be focused on just the show floors at the Las Vegas Convention Centre and at the Sands Expo, which… Read More
