Following an uptick in business from digital, advertising and PR agencies in the region, media intelligence solutions agency, Meltwater has launched an Agency Partnership division. To be led by Meltwater’s Mohamed El Wardani, this division is said to be the first-of its-kind for Meltwater. “This… Read More
Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the… Read More
With PayPal becoming one of the first payment options for those shopping via the growing number of chatbots within Facebook Messenger, Global Web Index takes a look at how many of Messenger’s users are currently shopping on their mobiles. The potential benefits of this integration… Read More
Given the skyrocketing smartphone usage in the Middle East combined with high internet penetration, it is no surprise that most of the Middle East shoppers prefer shopping online, reiterating the scope for growth in ecommerce. While the trend has been strengthening over the years, the… Read More
When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More
The announcement of video-sharing app Vine shutting down came as a surprise to many, but data from Global Web Index shows, the transition of Vine’s audience to Twitter could be straightforward. Around 85 percent of Viners are currently visiting Twitter on a monthly basis, something… Read More
The shutting down of Vine has not been well received by most Vine loyalists. The worst perhaps to react to the news however would be Vine Founders including Rus Yusupov and Colin Kroll. Yusupov tweeted his advice to ‘not sell company’, indicating disapproval of closing… Read More
C1X Inc, a global marketing tech player, has made a foray in the Middle East and Africa (MEA) region. The dynamics of business in MEA is different in comparison to other regions. With an early traction in programmatic full stack offering, C1X is looking to… Read More
While some once doubted whether podcasts could continue to thrive as people moved beyond PCs/laptops to get online via other devices, data from Global Web Index makes it clear that it’s a genre which remains important – thanks largely to greater accessibility via mobile combined… Read More
