When we think about companies that will dominate or have already disrupted an industry, the likes of Google, Facebook, Uber and Netflix come to mind. Closer to home, Careem has done a great job of localizing an existing global business model. The common thread that… Read More
Instagram has been rapidly building its advertiser database in the year, and has been empowering its advertisers to do more. The app has crossed 200,000 advertisers globally, and is now launching new tools to help these across markets where Instagram operates including the Middle East… Read More
Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded, thereby making it considerably more difficult to detect. It’s not hard to see why Facebook would want to tackle the… Read More
English Premier League club Stoke City has appointed KingFut to manage its official Arabic social media accounts and digital media presence across different platforms. This move comes as part of the English club’s strategy to expand its international reach and communicate with Arabic speaking fans… Read More
Gauging the growing demand for a company that can wear both the agency and publisher hat, former Mindshare hand and Founder of Lovin Dubai, Richard Fitzgerald, has launched Augustus. Based in Dubai, Augustus has begun with catering to the Middle East region. Its board of… Read More
Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research. The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and… Read More
Globally, 45 percent of desktop ad blockers share their PC/laptop with at least one other person, serving as an important reminder that – when it comes to ad-blocking – one install does not necessarily equal just one person blocking ads. Global Web Index data shows… Read More
Marking the largest partnership between the two brands to date, PepsiCo is the exclusive global launch partner for Twitter’s newest ad product, Promoted #Stickers. As part of the partnership, Pepsi will secure featured placement in the #Stickers library in ten countries across five continents,… Read More
As cliche as it may sound, mobile has changed the world. Smartphone ownership, usage and penetration rates around the world are on a rise. With the number of global mobile users exceeding desktop, it has become vital to have a responsive web design for mobile… Read More
Stories of a ‘context collapse’ may have hit social networking platforms lately but there’s still 44 percent who can be considered ‘Personal Sharers’, using social media to share photos, their opinion, or details of their daily lives. Equally clear is that social networks are an… Read More
