Stories of a ‘context collapse’ may have hit social networking platforms lately but there’s still 44 percent who can be considered ‘Personal Sharers’, using social media to share photos, their opinion, or details of their daily lives. Equally clear is that social networks are an… Read More
Social media giant Facebook is taking the ad blocking challenge very seriously. As a free service, that depends on advertising for its revenue, the social major has attempted for a solution that it claims as a win-win for users and marketers. “As more and more… Read More
Icflix, an internet streaming service in the Middle East and North Africa (MENA) region, has forged a strategic partnership with Asiacell, a provider of mobile telecommunications services in Iraq. This partnership will allow Asiacell’s entertainment loving customers access to Jazwood (Arabic), Hollywood and Bollywood content,… Read More
Digital agency Hug Digital has been successful in adding quite a few wins to its portfolio recently. To begin with, the agency won the digital mandate for Digital Point Institute, an education, training and consultancy firm in Dubai. It also won the Spartan Race Arabia account in which… Read More
Even before its official launch in the GCC region, its no surprise that augmented reality mobile game app, Pokémon Go, has become a viral sensation. A recent survey by global media intelligence company, Meltwater, indicates that the region is active in the Pokemon Go craze with… Read More
Any seasoned marketer knows that video is now proven to be one of the most effective content tools brands have available. Studies show that quality video content brings more people to your site, keeps them there for longer and increases the likelihood that they will… Read More
J. Walter Thompson, part of WPP Group, has agreed to acquire a majority stake in WANDA Digital, an independent digital agency in Turkey. The decision on acquisition follows an initial investment made in 2015. “This further investment reflects WPP’s continuing commitment to Turkey and our… Read More
A strong digital marketing strategy seem stop be at the top of the agenda of hoteliers in the UAE, as per a survey by the organisers of The Hotel Show Dubai. Undertaken by dmg events to identify which topic would be of the most interest… Read More
One of the major routes which brands and marketers can take during Olympics to reach to their fans seems to be second-screening, according to the Global Web Index’s latest findings. Olympics are a week away and almost 85 percent of fans say that they use… Read More
Undoubtedly, our starting news for this week’s trending headlines comes from close to home: the crash landing incident of Emirates flight, flying out from India, at Dubai airport. The reason behind the crash is still not very clear. Emirates said that all of the 300… Read More
