Like most markets, digital has been the biggest change agent in the Middle East and North Africa (MENA) region. The proliferation of mobile and social media channels transformed the Arabian and African consumer, creating a need to be connected to the world in an unprecedented… Read More
With multiple sources for a consumer to browse through on mobile or laptop, one of the biggest challenges that brands face is attracting and retaining consumer attention. With just a flick of a finger, consumers can run through pages and swipe ahead and it is… Read More
The Mobile Lynx category has been given only one Silver Lynx and one Bronze Lynx. J. Walter Thompson is the only agency to have won in the category for the work it has done for its client Touch. The details of winners in the category… Read More
Leo Burnett Beirut’s work ‘Keep The Flame Alive’ has walked away with a Grand Prix and a Gold in the Interactive category at Dubai Lynx International Festival of Creativity. The agency also won two Silvers and three Bronze Lynx in the category. The details of… Read More
The Middle East is no stranger to growth. Whether on a macro level in terms of GDP or a micro level with YouTube uploads per minute you’ll find the region leading global lists. It’s fitting then to reflect on the growth of creativity here at… Read More
Creative professionals are living in fear. Or at least that is what senior creative leaders such as Ash Bendelow believe. The Managing Director of UK-based creative independent, Brave, is of the opinion that the creative culture is being stifled. People are fearful in their jobs,… Read More
Nothing quite teaches as experience, and there is no better pool to draw from in order to bring one’s own unique signature to work. Amongst the many words of advice that David Carson, Creative Director, Designer, David Carson Design had to impact at the Dubai… Read More
Launched in 2011, the Design category honours creative excellence and the innovative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages. The category has this year received 139 entries from 12… Read More
This year, PR Lynx has received 103 entries from eight countries, almost double from the 56 entries in the category last year. FP7/DXB is leading the pack with seven entries. J. Walter Thompson has five entries that has made it to the shortlist and Memac… Read More
From the 15 entries that were competing for Mobile Lynx in 2014, there are 46 entries this year. However, only seven have made it to the shortlist. Leo Burnett has three entries in the shortlist, followed by J. Walter Thompson. ADVERTISER ENTRANT COMPANY COUNTRY AGENCY… Read More
