The year 2015 was dubbed as the ‘Reviewmageddon Year’ by many due to the large number of creative and media contracts that were up for renewal in the year. Much of this action was taking place by global brands, with an impact over most markets.… Read More
The marketing, advertising and media industry in the Middle East and North Africa (MENA) region has seen its usual share of busy in 2015. As we bid adieu to 2015, The Arabian Marketer recaps the top headlines that not only stood out but also promise… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
In many ways, it was the year of famous babies. The birth of Princess Charlotte kicked it off when mothers from all over the world shared their disbelief on social media after the Duchess of Cambridge, Catherine Middleton, emerged from the hospital looking immaculate just… Read More
Mobile internet has become a defining opportunity for an age that believes in data driven advertising. In the year ahead, the trends are even more pronounced. According to the report, PwC Middle East’s ‘Beyond Digital; Middle East and Africa’ (MEA), mobile internet subscribers in the… Read More
In order to further strengthen its mobile commerce by making the service easier for its users, Ooredoo Group has partnered with GoSwiff, a global mobile payments and marketing solutions provider, for the implementation of its international mPOS (mobile point of sale) platform. The partnership will… Read More
The Middle East markets are superseding any global average when it comes to consumption of social, video or mobile. Social media platforms see some of their highest user engagement coming from these markets. A direct impact of this on marketers and brands is to devise… Read More
Even as industry leaders are talking about the expected consolidation in the programmatic space, WPP has taken an interesting step in further strengthening its programmatic offer. WPP’s media investment company, GroupM, has acquired The Exchange Lab. A programmatic marketing solutions company, The Exchange Lab, has… Read More
According to the recent report of Google’s top searches in the year 2015, HH Sheikh Rashid bin Mohammed bin Rashid Al Maktoum, Iphone 6 and Adele’s Hello topped the search list in the United Arab Emirates. Google’s Year in Search offers perspective on the year’s… Read More
Vuclip has now added new music from the upcoming Bollywood blockbuster Dilwale, to its users in the Middle East. The exclusive content comes from partnering with Sony Music Entertainment, which has exclusive music rights for the movie. For a period of one year, Vuclip viewers… Read More
