The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More
Creative agency, Y&R MENA, has launched Labstore, a digitally led retail and shopper marketing network. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as the first digitally and socially driven shopper marketing agency… Read More
180 Amsterdam is based in a 400-year old canal house in Amsterdam. From this location, we work with brands from as far afield as Kobe, Japan, Colorado, Europe and the Middle East. And despite offering very different services, the one thing that unites every business… Read More
Mass media was born out of the need to connect with a wider audience. However, since the launch of the first recorded newspaper in 1690, radio in 1906 and TV in 1926, mass media has been all about one-way communication. The advent of digital media… Read More
A new research conducted by social media agency, We Are Social, has identified seven key ways about brand marketing that is most likely to annoy consumers. The research conducted for the World Federation of Advertisers with a detailed analysis of English language Twitter comments about ads… Read More
A decade ago, social media was termed as one of the platforms that very few retailers chose for branding. While some businesses only focused on creating accounts to be present on Facebook and Twitter, others focused on pushing marketing messages out to consumers, hoping they would… Read More
A programmatic trading event was organized by BBC in Dubai which had many advertising professionals and clients of the global television broadcaster participating who discussed on the changes seen in programmatic in the region. Several key points was highlighted during the session where BBC’s Programmatic Trading Manager,… Read More
If you are living in UAE, going for your regular jog or walk can be more fruitful than just keeping fit, now you can shop too for free! Peak Performance, an outdoor sports brand, has come up with a unique and innovative geo-location campaign for… Read More
Why is everyone talking about online video? Simple. More people are watching videos on smartphones. Ad spends on cross-device online video campaigns are growing. All kinds of videos are being watched. Online video is already a naturally engaging format and in the connected age, ‘sugar… Read More
As marketing goes more visual, marketers are turning towards branded video content to connect and engage their consumers. But in order to do so, brands need to go beyond the product messaging, and look into culturally connecting with their target audience. This is the advice… Read More
