There are thousands of incidents reported across the globe of missing children. While local authorities get on with the search, it is a testing time for victims’ families. Bringing a lease of hope for such estranged families, Facebook has partnered with the National Center for… Read More
In line with the new innovation vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Internet City will organize the first round of its tech developer competition, titled ‘Decode Dubai’. The… Read More
With social media spend expected to grow to 21.4 per cent of marketing budgets by 2019, it has become crucial for companies to increase the quality of, and reduce the time needed for, their content marketing creation and management processes. In this backdrop, Unified Inbox launched Outbox… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More
As of Tuesday, the #UAECompassion campaign recieved AED 195 million, with the numbers increasing, to support the refugees of Levant who were affected by the winter storm, Huda, in the region, a daily report stated. The #UAE Compassion Campaign also called Tarahamu is an initiative based… Read More
Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More
Content marketing has to be the most popular buzzword of 2014. From relying on traditional advertising methods such as flyers, banners and television ads to market their brands, businesses are seeking solutions that marry commercial messaging with content or entertainment or editorial. The growth of the Information Age may have… Read More
The Dubai Lynx International Festival of Creativity, taking place from 8-11 March, is all set for its annual competition, the 7-Day Brief again. Powered by YouTube, the competition aims at encouraging people across MENA region to make creative video ads. The theme and brief for this… Read More
It’s just an 18-month old company, but Wit.ai was clearly doing something right in the voice recognition space, working largely with developer’s, that caught Facebook’s attention. The social media behemoth has acquired the API (application program interface) for an undisclosed amount. Wit.ai is Facebook’s neighbor company in… Read More
