Twitter found itself on the receiving end of some overwhelming ‘public advice’ when on January 6, 2016, a website reported Twitter’s intention of increasing its character limit to 10000 from the current 140 characters. Responding to the immediate aftermath – shock and horror as popularly… Read More
The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More
Online video network, Netflix, has embarked on a large scale global expansion, entering more than 130 new countries including a significant portion of the Middle East and North Africa (MENA) region. Making the announcement at the ongoing Consumer Electronics Show in Las Vegas, Co-founder and Chief Executive Officer of… Read More
Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More
The out of home (OOH) advertising industry in the Middle East and Africa (MEA) region has performed well in upholstering its revenue, giving some respite from the economic slowdown that the region had witnessed last year. While all aspects of the sector recorded growth, more… Read More
While Twitter’s 2015 fiscal report might show fall in share prices and a stagnating user base globally, the microblogging platform appears to be making all the right headlines in the Middle East and North Africa (MENA) region. “MENA has shown us immense promise in the… Read More
Criteo is putting its best foot forward in the region with the appointment of Dirk Henke as its Managing Director for Emerging Markets, and the move to a new office in Dubai Media City. Mr Henke, who is relocating from Munich, will be leading the… Read More
The year 2015 was dubbed as the ‘Reviewmageddon Year’ by many due to the large number of creative and media contracts that were up for renewal in the year. Much of this action was taking place by global brands, with an impact over most markets.… Read More
The marketing, advertising and media industry in the Middle East and North Africa (MENA) region has seen its usual share of busy in 2015. As we bid adieu to 2015, The Arabian Marketer recaps the top headlines that not only stood out but also promise… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
