Kellogg’s has partnered with Shablol, a kids’ educational and entertainment website. The focus of the new digital partnership is to launch an engaging campaign for kids within the age group of 6-14. The partnership will involve Shablol and Kellogg’s collaborating to develop new digital content and… Read More
It is still early days for the Internet of Things (IoT), in the Middle East and Africa, but reports suggest that it will be soon mainstream. According to a recent report of International Data Corporation (IDC), for retail, this is literally true. The report studied… Read More
Twitter has invested in its Media Partnerships function across the Asia Pacific and Middle East regions to accelerate its push for content partnerships across the news, politics, sports, TV and entertainment verticals. The company has promoted Rishi Jaitly to Vice President of Media for Asia… Read More
The Chartered Institute of Marketing (CIM) is going to hold its 2nd CIM networking event in Dubai. The event to take place on 25th August at Radisson Blu Hotel, will have Rajagopalan A R as its main speaker. Mr Rajagopalan is Assistant Professor in Amity… Read More
According to the GlobalWebIndex Q2 2015 report – GWI Commerce, online commerce has become the mainstream internet activity. The report looks at the countries and demographics that are driving online commerce; the role that PCs, laptops, mobiles and tablets are playing in online purchasing; the… Read More
The 22nd World Islamic Banking Conference (WIBC) is set to connect the industry with pioneers and innovators in the financial technology space with its upcoming conference to be held in Bahrain from first to third December. Supported by the Central Bank of Bahrain, WIBC will focus… Read More
Facebook has introduced Live video service through ‘Facebook Mentions’ where fans can connect with public figures. In similar lines to Twitter’s Periscope and Meerkat, celebrities and public figures can host live stream videos and ‘take fans behind the scenes, host Q&A, share announcements, and more —… Read More
Virtual Reality (VR) is the new wave of technology which is likely to make consumer experiences more significant, more entertaining and more impactful. With brands trying to use the VR way of storytelling and affordable and accessible VR headsets, Virtual Reality is becoming an immersive… Read More
The Coca-Cola Company recently extended its award winning ‘Share a Coke’ campaign with a spin off entitled “Derby Al Riyadh” in the Kingdom of Saudi Arabia. Launching the campaign on social media, Coca-Cola released a video on YouTube featuring two iconic Saudi football legends who… Read More
As businesses and companies rethink the way they function to serve the new age consumer, and traditional media does not offer enough to the digital consumer, it is time for brands to understand how to narrate their brand story, digitally. Apart from the core physical presence, a brand’s digital… Read More
