Gaming enthusiasts are discovering the joy of playing on Samsung TVs at the new Game Space video gaming lounge at Dubai International (DXB). Samsung Gulf Electronics has partnered with Game Space to equip the one-of-a-kind lounge with 15 Neo QLED 4K Smart TVs, providing an… Read More
Acorn Strategy, a strategy-led integrated marketing, public relations, and digital agency, has annonced that they have won the Canon Middle East account. A press release by Acorn Strategy said, “This win reflects our passion for creating breakthrough communications and our effectiveness in delivering the highest… Read More
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region. Ms Demet joins after over two decades at WPP where she was a member of GroupM’s global leadership… Read More
ArabyAds announced that it has further strengthened its leadership team with yet another key appointment of Imad Sarrouf, a seasoned ad-tech & digital media executive as CEO of ThePubverse – ArabyAds’ publisher monetization platform. Imad brings with him close to two decades of experience and… Read More
Visa, the Official Payment Technology Partner of FIFA, today shared its final scorecard on commerce conducted at official FIFA venues during the FIFA World Cup Qatar 2022™ (Qatar 2022™) from November 20 to December 18. Visa spend data at FIFA venues found that by value,… Read More
As countries in the MENA region shift towards investing in digitally inclusive communities through leveraging digital technologies and improving their governments’ services, a “Digital Gap” has occurred, calling for a need for greater digital inclusion. This comes as per PwC Middle East’s latest report “Bridging… Read More
As supporters from across the world packed their kits and headed to the region for the most exciting football season yet, Uber’s data reveals unprecedented travel and movement within Qatar and across the wider region. Throughout the tournament, the Uber app has worked to help… Read More
As the FIFA World Cup comes to a close, Snapchatters can relive its exciting moments in augmented reality with the last of Snap’s World Cup MENA AR experiences. To bring Snapchatters closer to the football action, Snapchat commissioned four regional AR developers – Mohamad El… Read More
Network International (Network), an enabler of digital commerce across the Middle East and Africa (MEA) region, has announced the appointment of Sandeep Chouhan as Group Chief Business Transformation and Technology Officer. Bringing global experience in spearheading Business and Technology Transformations at some of the world’s… Read More
New research published today from Boston Consulting Group (BCG) shows that while 94 percent of companies have big aspirations to deliver substantial and rapid impact from digital transformation, and companies plan to increase investment in digital transformation in spite of global economic headwinds, the majority… Read More
