As the FIFA World Cup comes to a close, Snapchatters can relive its exciting moments in augmented reality with the last of Snap’s World Cup MENA AR experiences. To bring Snapchatters closer to the football action, Snapchat commissioned four regional AR developers – Mohamad El… Read More
Network International (Network), an enabler of digital commerce across the Middle East and Africa (MEA) region, has announced the appointment of Sandeep Chouhan as Group Chief Business Transformation and Technology Officer. Bringing global experience in spearheading Business and Technology Transformations at some of the world’s… Read More
New research published today from Boston Consulting Group (BCG) shows that while 94 percent of companies have big aspirations to deliver substantial and rapid impact from digital transformation, and companies plan to increase investment in digital transformation in spite of global economic headwinds, the majority… Read More
Alma Health, a fully-verticalized digital healthcare provider created to transform the lives of individuals living with chronic conditions, has graduated from Hub71’s Incentive Program, designed by Abu Dhabi’s global tech ecosystem. Hub71’s Incentive Program supports founders on their journeys toward scaling successful tech startups from… Read More
Amrita Sethi, the UAE’s first NFT artist has joined the advisory board of the Middle East, Africa and Asia Crypto and Blockchain Association (MEAACBA). The Advisory Board of the Association is made up of notable practitioners and business owners, who will provide advice and support… Read More
InMobi, a provider of content, monetization, and marketing technologies, has announced the appointment of regional leaders for its newly expanded partnership with Microsoft Advertising in the Middle East and Africa. To build the momentum with the recently announced partnership, InMobi has appointed Jacob Joseph as… Read More
Celebrating five years of the Snap AR community, Lens Fest, Snap’s augmented reality (AR) creator and developer conference, was held virtually on December 6-7, 2022. The annual event is a celebration of the Snapchat community, designed to inspire innovation and showcase the power of… Read More
Digital agency SOCIALEYEZ has been selected as winner of its 2021 Partner Award – and Managing Director, Tarek Esper, attended Etihad Museum on 7th November 2022 to receive the award. The prestigious accolade reaffirms how the agency has excelled as Dubai Culture’s social media strategist… Read More
Snap Inc. in partnership with the Minister of State for Artificial Intelligence, Digital Economy and Remote Work Application Office launched a new AR lens to raise awareness around the Ghaf tree; the UAE’s national tree, by supporting Goumbook’s ‘Give a Ghaf’ tree planting program. The… Read More
Snap Inc. has revealed an incredible line-up of FIFA World Cup Qatar 2022TM media partners as Snapchatters in the region celebrate the biggest sporting event held in the Middle East. Snapchatters can watch an exciting variety of some of their favourite sports content from shows… Read More
