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Mobile Gaming Grows In ME By 25%

Mobile Gaming Grows In ME By 25%

6 years ago by Asma WangdeDigital

Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More

Alibaba Records Only 9% Lower Profit Than Amazon

Alibaba Records Only 9% Lower Profit Than Amazon

6 years ago by AM News DeskDigital

Data gathered by Learnbonds.com shows that Chinese internet company Alibaba registered 9.3% lower profits compared to United States’ Amazon. The data further shows that there is a significant gap in revenues between the two companies by at least four times for the financial year ending… Read More

Facebook Shops: Bigger Opportunities For Smaller Businesses

Facebook Shops: Bigger Opportunities For Smaller Businesses

6 years ago by Sana MahmudDigital

While the COVID-19 crisis has hit hard on the world economy, bringing sleepless nights for businesses and companies in general, the most suffering are the small businesses. Bringing some relief to them, Facebook has launched ‘Facebook Shops’ that makes it easy for businesses to set… Read More

KSA More Positive Than UAE On COVID-19 Recovery

KSA More Positive Than UAE On COVID-19 Recovery

6 years ago by AM News DeskDigital

As the UAE and KSA governments ease lockdown restrictions in many cities, the latest data from YouGov’s ongoing global COVID monitor show more than half of UAE and KSA residents (54% and 58%, respectively) think the current COVID-19 situation in their respective countries is getting… Read More

KFC’s Response To COVID-19 Gets Thumps Up

KFC’s Response To COVID-19 Gets Thumps Up

6 years ago by Kiran KidwaiDigital

The COVID-19 pandemic forced some dine-in restaurants to close it’s doors temporarily while others have completely shut operations. With empty dining rooms, restaurants are depending on pickup and delivery orders more than ever. Even though, at an overall sector level, people are less likely to… Read More

Starzplay, Zain Partner To Boost Customer Acquisition

Starzplay, Zain Partner To Boost Customer Acquisition

6 years ago by Kiran KidwaiDigital

Subscription Video on Demand Service, STARZPLAY, has partnered with Zain mobile communications and data services in the Middle East and North Africa (MENA), to offer easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing… Read More

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

6 years ago by Asma WangdeAdvertising

Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More

Audience Behavior On Twitter This Ramadan

Audience Behavior On Twitter This Ramadan

6 years ago by Asma WangdeDigital

Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More

Twitter Launches ‘Heroes of Good’ Ramadan campaign

Twitter Launches ‘Heroes of Good’ Ramadan campaign

6 years ago by AM News DeskDigital

In the lead up to Eid Al Fitr, Twitter has launched ‘Heroes of Good’, a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. The campaign encourages people to either nominate their Ramadan hero, an individual who has gone… Read More

Abu Dhabi Culture & Tourism Dept’s Virtual Conversations Begin

Abu Dhabi Culture & Tourism Dept’s Virtual Conversations Begin

6 years ago by Sana MahmudDigital

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is further expanding its digital offering with a series of virtual conversations hosted and chaired by Chairman HE Mohamed Al Mubarak. Starting from 18 May, the Cultur-All conversations will feature distinguished participants from… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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