In a new role bridging our London and Middle East operations, I spent the first week of February working out of our Dubai office and getting a feel for the PR and comms sector out in the ‘sandpit’, as it’s often referred to by its… Read More
What are some of the effective marketing trends that have allowed companies and businesses to deliver impactful work in the last year? Warc, the global marketing intelligence service, has answered this question with its IPA Effectiveness Awards Report, which is an in-depth study of effective… Read More
Cicero & Bernay (C&B) is enhancing its Middle East & North Africa (MENA) region network capabilities through an affiliation with Local Flavor, based in Kuwait. This agreement follows a number of 2016 announcements of new alliances for C&B, with the agency expanding its reach to… Read More
Communicators often perceive modern consumers as web-savvy, smartphone-empowered data sifters, who snap up whichever is the best deal of the day. There is an increasing belief that brand loyalty is vanishing. In response, companies have sought to engage with their markets through an abundance of… Read More
Marketing effectiveness requires striking the right balance not only between close targeting and mass reach but also between the short and long-term strategies, according to Warc, a global marketing intelligence service and Deloitte Digital. “The decision by Procter & Gamble last year to cut back on… Read More
Rehlat, a Middle East online travel agency, has hired Brazen to manage its PR in 2017. Brazen will run a fully fledged press office and has been tasked with taking on all the company’s media relations for the UAE, KSA and Kuwait. Rehlat, which means… Read More
Winds of change are sweeping through the GCC luxury tourism sector. Once known for its carefully created opulence and resplendence using high quality materials in furnishings and design, fresh perspectives that are centered on experiences and emotional connectivity, are invigorating the sector and demanding creative… Read More
Ford Motor Company has appointed Musa Tariq as its Vice President and its first ever Chief Brand Officer as part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with today’s consumers. Mr Tariq… Read More
UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More
Apple, Google, Tesla and Microsoft retain the top four spots in The Boston Consulting Group’s annual survey of the most innovative companies. Amazon moves up four spots to round out the top five. Netflix and Facebook join the top 10 for the first time, moving… Read More
