The judging for this year’s Effie MENA Awards began today which will conclude tomorrow. The Effie Awards is a marketing communications awards given yearly by Effie Worldwide, a nonprofit organization, to honor the most effective marketing communications ideas. The Effie Awards were started in 1968 in the United States by the… Read More
If you are a car buff and thrill is what you seek, then the Dubai International Motor Show (DIMS) is where you should be. Being held in its thirteenth year, the DIMS couldn’t have gotten better this year with all mega car manufacturers showing their… Read More
Boxing legend Manny Paquiao made a quick stop to meet fans at du store in Dubai Mall, two days ahead of his team’s PBA Philippine Cup Game tour in Dubai, organised in collaboration with du, Dubai Sports Council and Clique Media.
J. Walter Thompson MENA released its Generation BOLD deep dive featuring original analysis and key insights into the untapped yet tenacious Arab demographic of today’s 50+ age group, who are looking to have their needs met, with the spending power to match. Engaged, numerous, and… Read More
The event that brought Dr Philip Kotler to the Middle East is back. The Saudi Marketing Conference will be held on November 29 and 30 at Riyadh in Saudi Arabia. Organized by ‘Think Out’ for the first time in 2009, the conference was conceived by… Read More
With an increasing number of UAE investors looking for inroads into Africa, expert advice urges companies to tailor products and services, and prioritize the customer experience, in order to succeed in the fast-growing African market. Professor Adré Schreuder, Founder and Chairman of The South African… Read More
Consumer brands that demonstrate commitment to sustainability outperform those that don’t. This was one of the findings of the recently released Nielsen ‘The Sustainability Imperative’ report that studies insights on consumer expectations. In the past year alone, sales of consumer goods from brands with a demonstrated commitment… Read More
The Saudi Arabian traveller is making headlines again. According to Visa’s Global Travel Intentions Study 2015, the Kingdom’s globetrotters take more overseas trips and plan to spend more in future than their regional and global peers. The findings come in Visa’s Global Travel Intentions Study… Read More
With the lift on sanctions, Iran may well be on its way to be the biggest market joining the global economy. The upsurge of this can lead to billions of dollars worth of business from local and foreign companies taking place in the country and… Read More
Today, data has become one of the most important aspect for brands seeking to understand consumers and deliver personalised marketing. As data consumption and processing increases, marketers are becoming increasingly respectful of consumer privacy, and how they handle personal data. A recent research by the… Read More
