There is something special that has happened in the UAE during Ramadan this year. A CSR initiative that at the time I write this is just two weeks old. It has generated 30 plus media stories, a 20,000 social media membership and 85,000 views on… Read More
This year to celebrate Ramadan, du has launched three mobile services packed with Ramadan content for its customers. During the holy month, customers will have an opportunity to access a variety of interesting and engaging content on their mobile devices by subscribing to daily or… Read More
In the spirit of self-reflection and realigning personal values to focus on the valuable essence of life, du along with UAE resident Omar Bin Haider kicked off its #digitalfasting campaign to commit to going offline between Suhoor and Iftar. With the aim of reconnecting with himself,… Read More
The private sector is Dubai is showing significant growth since last year March, according to the latest Emirates NBD Dubai Economy Tracker Index. The non-oil sector private economy has been seeing a boost since March 2016 when the growth index was recorded at 48.9. However, the… Read More
Numbers indicate that ad fraud has become a serious issue for marketers globally. It is estimated that ad fraud is likely to exceed USD 50 billion globally by 2025. Given the current structure of the industry, the only true victims of the situation are marketers.… Read More
In the run up to Ramadan 2016, YouGov surveyed residents in the UAE, Saudi Arabia and Egypt as part of its annual Ramadan study to discover expected changes in consumer behavior in and around Ramadan. The study found that over half (53 percent) of respondents… Read More
Aiming for the Expo 2020 Dubai site to be one of the fastest, smartest and best connected places in the world, Etisalat Group is awarded the connection and communication mandate for the event. Reem Al Hashimy, UAE Minister of State for International Cooperation and Director… Read More
The year 2015 saw a decline in consumer spending weighing down on premium brand retailers in Dubai and the rest of the Middle East. According to a recently released report from Bain and Company, business has been flat in the high-end market this year, as… Read More
The summer is packed with major global sporting events this year – from the Champions League wrapping up to UEFA Euro 2016 kicking off next week and the Summer Olympics happening in August. People from all walks of life will be tuning in and talking… Read More
Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
