It has been said that, “shopping online no longer exists. It’s just shopping”. With customers buying across multiple screens and channels to suit their specific goals each time, a seamless, consistent shopping experience is essential – from the way each channel looks, to the technology… Read More
For all allegations that marketers tend to resist change, more often than not we see them taking steps that will lead the industry in a forward-looking direction. The Marketing Society has launched its Middle East chapter with this intention. It has appointed Asad ur Rehman,… Read More
The global Consumer Confidence Index (CCI), as measured by Nielsen, remained stable in the first quarter of 2016 even though below the optimism baseline score of 100. The score reflected varied confidence levels reported in every region. The Middle East and Africa (MEA) has a… Read More
Steadily making its place in the global retail industry, Dubai is ranked fourth among the top cities worldwide. A recent JLL’s Destination Retail report shows how 50 major global cities have risen to the top of the list for mainstream, premium and luxury retailers’ expansions. While the… Read More
In continuation with its annual exercise of trends shaping the industry, J Walter Thompson has once again taken a close look at the top 100 trends that will make a difference to the Middle East and North Africa (MENA) region. Arabian Marketer shines the spotlight… Read More
Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region. “Lipton is the biggest tea brand globally as well as in the GCC. It enjoys… Read More
Following the departure of Piero Poli, Havas Worldwide Middle East has promoted Bronson Smithson to General Manager for its UAE operation. “I am thrilled to have this new opportunity and challenge. There has never been a better time to set our agency up for the… Read More
Following its launch in both Hong Kong and Singapore in 2014, The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, are now expanding its network into Dubai. The body would be chaired by Asad ur Rehman, Director Media, North Africa &… Read More
Liberated from digital keyboards, Pepsi has taken the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to ‘Say It With Pepsi’. Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans… Read More
The National Health Insurance Company Daman launched its ‘Daman’ and ‘Thiqa’ apps. “Daman has always been a pioneer in our field. We are a society on the move, and Daman’s smart phone applications ensure our services and staff are available to our members, on their… Read More
