Over the past few weeks the Pokemon Go craze has swept across the globe as the new hot “thing” for everyone to do irrespective of age, gender or location and this augmented reality mobile game has certainly caused a stir in media circles with stories… Read More
Middle East megabrand Almarai is the most positively perceived brand in Saudi Arabia according to the 2016 Mid-Year BestBrand Rankings – released today by global market research company YouGov. The Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia and… Read More
Home-grown powerhouse Emirates is the most positively perceived brand in the UAE yet again according to the 2016 Mid-Year BestBrand Rankings – released by global market research company YouGov. The 2016 Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia… Read More
Why say it in words when you can ‘Say It With Pepsi’? In celebration of World Emoji Day on July 17, Pepsi has launched a new PepsiMoji-filled video ‘#PEPSIMOJI’ to demonstrate how the global language of emojis can be used to communicate in ways that… Read More
With mercury levels continuing to soar across the United Arab Emirates, there is very little that anyone can do to find respite from the scorching heat. While some have alternatives, the case is not the same for many laborers in the region. Every day, there… Read More
Small & Medium Enterprises (SMEs) in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says Dr Naufel Vilcassim, Professor of Marketing at London Business School. “Traditional marketing used by… Read More
Professionals are amongst the best-travelled people on the planet and are far more likely to pay for a premium travel experience, whether that experience is for business or leisure. However, to capture a share of that increased travel spending, airlines and hotels need to be… Read More
Many have questioned whether Ramadan is still worth the investment. These reasons range from notions that the essence of Ramadan is being forgotten due to the ever changing realities of daily life (as more mothers work, and families spend less and less time with each… Read More
Retail brands across the globe are busy planning ahead for the marketing campaigns that will reach out to the world’s 1.57 billion Muslims during Ramadan, the most significant month in the Islamic Lunar calendar. During this period of the year, people’s generosity, spirituality and acts… Read More
Authored by Ahmad Abu Zannad, Regional Strategy Director & Raja Sowan, Regional MD, Arc MEA We believe that everything that matters in our business simply starts and ends with two things — people and their behavior. People live, work, play, eat, use, consume and shop. This article explores… Read More
