Investors in technologies start to dominate the rankings of the world’s billionaires. A comparison of this year’s data with figures from five years ago (2016) shows a clear shift from traditional industries and diversified portfolios towards a bet on new technologies. While five years ago,… Read More
(AETOSWire)– As families purchase food to bring into the home for cooking and dining, it’s important that food is stored properly to maintain freshness. With the excitement of the Holy Month and families wishing to extend their generosity to loved ones through lovingly prepared dishes,… Read More
Volkswagen Middle East partnered with Snapchat and Socialize to become an automotive brand outside of the US to test Dynamic ads, by launching the solution in Saudi Arabia. This gave Snapchatters in the Kingdom the opportunity to sign up to test out three iconic Volkswagen… Read More
Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank serving more than 1 million customers through a wide distribution network across the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the United Kingdom. Key to the agency’s selection was its… Read More
Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to the Coronavirus pandemic. As consumer behavior shifted online, the need to focus on digital transformation became essential for businesses to adapt. How can CPG brands keep up… Read More
Marketing communications agency, Jam is realising its expansion plans into the UAE market, having been appointed by Dubai based, IRE Oil & Gas FZE – a leading supplier to the international oil and gas industry. Following a global, competitive pitch, Jam was awarded the contract… Read More
Crowd Analyzer have launched ‘State of Social Media 2020’ report targeting brands and industry professionals that are keen to engage with audiences on social media. The annual report covers Egypt, Saudi Arabia (KSA), the UAE and Kuwait offering insights on key social media platforms in… Read More
Vimto enjoyed the greatest improvement in Ad Awareness of any brand in KSA throughout the holy month of Ramadan. This achievement correlates with the brand’s current campaign, focusing on the connection between the brand and the holy month of Ramadan. The campaign had a slightly… Read More
I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
Hospitality group, Accor has begun the process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the… Read More
