Using “collective experiences” as the calling card, Majid Al Futtaim has launched a new app-based lifestyle rewards program, Share that allows customers to earn and spend points at 2,300 outlets in its 16 shopping malls and 11 hotels in the UAE. Share was conceptualized from… Read More
Etisalat and Ericsson are embarking on a roadshow – The 5G Experience Bus – showcasing 5G capabilities through innovative use cases. The roadshow will demonstrate how 5G will enhance digital transformation to all UAE consumers and businesses. “Etisalat has set a benchmark with the launch… Read More
Unilever has launched a body-care product, ‘Love, Beauty and Planet’ to drive and support the sustainable beauty movement across the Middle East. Making its debut in the region, the new product range aims to reduce its annual carbon footprint by 20 percent by the year… Read More
Atkins, a member of the SNC-Lavalin Group, has made a series of additions to its senior leadership team in the Middle East and Africa (MEA) region. The new appointments at the design, engineering and project management consultancy were made across Atkins’ design and engineering, Faithful+Gould… Read More
Real continues to be important along with the role content plays in marketing, along with the growing millennial parents target group and sports, specifically football, in making marketing more effective in the Middle East & North Africa (MENA) region. Following an analysis of the results… Read More
Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. “Enhancing the guest experience is at the heart of… Read More
Warc has named the judging panel of the Effective Channel Integration category for the Warc Media Awards 2019, a global awards scheme that rewards communications planning which has made a positive impact on business results. Now in its fourth year, this case study competition examines… Read More
Dubai Airports and Disney Middle East are teaming up to raise awareness of recycling and the need to eliminate single-use plastics this July at the airport with a little help from ‘Forky’, the unlikely hero from Disney and Pixar’s ‘Toy Story 4’. For the month… Read More
Abu Dhabi National Insurance Company (ADNIC) has launched its ‘verified’ WhatsApp Business service. Financial institutions are among the first to have included WhatsApp in the platforms they use to connect with their consumers – an example seen when Emirates NBD took to WhatsApp in September… Read More
Cannes Lions has stressed that more brands will participate in this year’s Festival than ever before. An expanded brand-focused content program includes the one-day Brand Marketers’ Creative Summit on Thursday June 20, 2019. This year, over 100 global brands will speak on the stages, an… Read More
