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The Game Is Afoot For ‘BBC First’ In MENA

The Game Is Afoot For ‘BBC First’ In MENA

11 years ago by Sana MahmudMedia

BBC has changed its play for the Middle East and North Africa (MENA) region this year, Effective February 1, 2016 OSN subscribers will get to see a new channel from BBC called ‘BBC First’, as the UK based broadcaster brings down the curtain on BBC Entertainment. The channel is… Read More

The National Urges #CycleToWorkUAE

The National Urges #CycleToWorkUAE

11 years ago by Asma WangdeAdvertising

UAE based publisher, The National, has brought back #CycleToWorkUAE campaign. The initiative, originally launched in January 2015, aims to increase the activity levels for UAE office goers and in turn reduce the frequencies of obesity, diabetes and heart diseases in the country. In the second… Read More

Netflix MENA: What Lies Ahead

Netflix MENA: What Lies Ahead

11 years ago by Asma WangdeDigital

The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More

OOH Is Embracing Creative & Tech, Says Imad El Choueiri

OOH Is Embracing Creative & Tech, Says Imad El Choueiri

11 years ago by Sana MahmudMedia

The Out of Home (OOH) advertising industry has grown several folds in the last few years in the Middle East and North Africa (MENA) region. In the United Arab Emirates alone, it became a billion dollar industry with several factors impacting its growth including Dubai… Read More

Arab Woman Awards Celebrate 20 Inspiring Leaders

Arab Woman Awards Celebrate 20 Inspiring Leaders

11 years ago by Sana MahmudMedia

Held under the Patronage of the UAE’s Minister of Culture, Youth, and Social Development HE Sheikh Nahayan bin Mubarak Al Nahayan, 20 inspirational women were celebrated at the Arab Woman Awards UAE 2015. The Arab Woman Awards were established by ITP in 2009 to recognize… Read More

FUEL TV Is A ‘Love Brand’: Rui Ventura

FUEL TV Is A ‘Love Brand’: Rui Ventura

11 years ago by Zeba MahmudMedia

  The sports entertainment genre on television is a relatively young one in the Middle East. It was only about 18 years ago that the satellite-broadcasting boom gave way to 24-hour Arab sports channels. The channels programming covered international sports along with regional ones such as… Read More

KSA Publishing Biz To Grow to USD 3.6 Bn By 2017: Report

KSA Publishing Biz To Grow to USD 3.6 Bn By 2017: Report

11 years ago by Sana MahmudMedia

Despite the various challenges that the publishing industry faces in Saudi Arabia, the country which is considered to be one of the biggest markets in the Middle East and Africa is poised to grow to USD 3.6 billion by 2017, according to a new study… Read More

What’s Trending: From Marketing Kingdom To Back To The Future

What’s Trending: From Marketing Kingdom To Back To The Future

11 years ago by Sana MahmudAM Editorial

From Marketing Kingdom Middle East to Back to the Future, the week saw Twitteratis voicing opinion on both the subjects. Earlier this week, the Marketing Kingdom Middle East second edition was trending in Qatar. Marketing experts from Twitter, Yahoo!, the Body Shop, eBay, Cambridge University and Virgin… Read More

Viacom18 Gears Up To Disrupt MENA’s Int’l Broadcast Game

Viacom18 Gears Up To Disrupt MENA’s Int’l Broadcast Game

11 years ago by Sana MahmudMedia

The youngest of the South Asian media players in the region, Viacom18, has busied itself in the Middle East and North Africa region with a focus to scale its business and become a definite option for reaching out to the South Asia Diaspora. The mandate… Read More

Qatar Emerges As Built Asset Wealth World Leader Per Capita

Qatar Emerges As Built Asset Wealth World Leader Per Capita

11 years ago by Sana MahmudMedia

Qataris replace Singaporeans as the richest built asset population, with a built asset wealth of USD 198,000 per capita compared to USD192,000 in Singapore. With investments in infrastructure, residential and non-residential buildings, Qatar’s built asset wealth will continue to grow at double digital levels for… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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