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beIN Adds Six New Discovery Channels To Bouquet

beIN Adds Six New Discovery Channels To Bouquet

11 years ago by AM News DeskMedia

beIN, a Pay TV and entertainment platform in MENA, has added six channels from Discovery Communications to its bouquet. The channels include Animal Planet, DMAX, DTX (Discovery Turbo Xtra), Discovery Kids, Discovery Life Channel and Fatafeat. beIN will be the exclusive platform for five of… Read More

Dubai Based Orient TV Expands In New Mkts On 7th B’Day

Dubai Based Orient TV Expands In New Mkts On 7th B’Day

11 years ago by AM News DeskMedia

Dubai-based Orient TV is celebrating its seventh anniversary with expansion into newer markets in the region. The media company inaugurated a six-story studio and bureau in Istanbul. Orient TV also embarked on a multimedia branding campaign at the occasion. As part of the new branding campaign,… Read More

Female Onliners Dominate #DSF Social Chatter

Female Onliners Dominate #DSF Social Chatter

11 years ago by AM News DeskMedia

Largest shopping and entertainment extravaganza in the Middle East, the Dubai Shopping Festival (DSF), celebrated its 21st anniversary this year. DSF commenced from January 1, under the tagline ‘Unwrap The Exceptional’. It had already acquired more than 2550 mentions on social media in the UAE… Read More

NatGeo Abu Dhabi Gears Up With New Real Life Content Line Up

NatGeo Abu Dhabi Gears Up With New Real Life Content Line Up

11 years ago by AM News DeskMedia

Abu Dhabi Media’s first free-to-air Arabic documentary channel, National Geographic Abu Dhabi, has embarked on a local and regional campaign to showcase the diverse fabrics of local and Arab society. The initiative ‘Real-Life Stories from our World’ aims to entrench the channel’s ties to the… Read More

Why A Successful Content & Platform Marriage Matters

Why A Successful Content & Platform Marriage Matters

11 years ago by Sana MahmudDigital

For the longest time, global visionaries have stressed that if content is king, distribution is god. The digital media landscape in many ways was expected to have leveled the playing field, putting control back in the hands of the creative professionals instead of players with… Read More

OSN Strengthens Bouquet; Adds Five New Channels

OSN Strengthens Bouquet; Adds Five New Channels

11 years ago by Asma WangdeMedia

OSN is gearing up to add five new channels to its bouquet beginning February 1, 2016. The new channels highlights OSN’s strategy for 2016, which is to consolidate its market presence by offering subscribers premium content that is available in HD and to strengthen its… Read More

MENA’s Pay TV Revenues To Cross USD 5bn By 2021

MENA’s Pay TV Revenues To Cross USD 5bn By 2021

11 years ago by AM News DeskMedia

Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More

Rani Raad Takes On Newly Created Role At CNN Int’l

Rani Raad Takes On Newly Created Role At CNN Int’l

11 years ago by AM News DeskMedia

CNN International has promoted Rani Raad from Executive Vice President and Chief Commercial Officer to the newly created role of President, CNN International Commercial. He will report to Gerhard Zeiler, President, Turner International. While in the new role, Mr Raad will continue to be responsible for… Read More

Coke Studio Takes Season 4 To The Arab Streets

Coke Studio Takes Season 4 To The Arab Streets

11 years ago by Asma WangdeMedia

Coke Studio is all set to come back to MBC4 – this season with the aim to celebrate heritage and tradition through music on the streets of the Arab world. The ‘Coke Studio Bel 3arabi’ season four will be launching on January 15, 2016 with… Read More

OSN, NBCU Partner; E! & Syfy Headed To MENA

OSN, NBCU Partner; E! & Syfy Headed To MENA

11 years ago by AM News DeskMedia

Adding more to its bouquet of content, OSN has signed an, exclusive, long term deal with NBC Universal International (NBCUI), a subsidiary of Comcast Corporation. The deal will give OSN first and exclusive access to content from NBCUI. The deal secures pay window and over-the-top… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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