I look forward to Dubai Lynx every year. Three days out of the office to immerse in the celebration of all things creative in our industry. After two years of competing in Young Lynx, I hung up my ‘Young’ hat this year and spent my… Read More
The week started with the glamorous opening of Kuwait Towers. This unconventional tower has reopened for public after over four years. Instagram and Twitter were flooded with images with #kuwaittowers and #kuwaitfireworks over the weekend when the exceptional fireworks took place around the towers for… Read More
I’m no marketing guru, or creative genius with a forest full of lions. I am what you would may call a run-of-the-mill lost soul in the exciting and chaotic world of advertising. The Dubai Lynx Festival is that time of the year, when most of us… Read More
The second day of Dubai Lynx has ended, and this place does not stop surprising me. Though I must admit that Titan the Robot is starting to be a ‘normal’ thing, but that in itself should be surprising. The first session in the Academy was… Read More
Just as soon I arrived at the Dubai Lynx International Festival of Creativity, I was taken by the environment of creativity and innovation. It is most definitely a refreshing experience, and I promised myself that I would get the most out of this opportunity. Being… Read More
I have been a fan forever – even before Romeo and Juliet. Think the very typical 10-year old, starry eyed description…. So, imagine what happened when Leonardo DiCaprio was awarded Best Actor for ‘The Revenant’, making it his first Oscar ever. Not very different from… Read More
With all the conversation on content in the year gone, it was not particularly surprising that two prominent agency initiatives in the first few days of 2016 were focused on content and all aspects surrounding it. But it was strange. Mindshare and Initiative had put… Read More
Twitter found itself on the receiving end of some overwhelming ‘public advice’ when on January 6, 2016, a website reported Twitter’s intention of increasing its character limit to 10000 from the current 140 characters. Responding to the immediate aftermath – shock and horror as popularly… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
On January 5, 2016 the Arabian Marketer will turn one. As I reflect back at the year gone, I cannot help but acknowledge the many reasons to be grateful and professionally satisfied for an encouraging beginning. A good year for the industry was a great… Read More
