Eating a mushroom omelette. That’s where I was when Trump won. I was in a Dubai hotel, munching on eggs and glaring at a screen unveiling the news. Was I surprised? Sure, a bit. While I was more confident that Britain was indeed going to… Read More
Advertising and marketing are perhaps among the most sensitive industries to major events around the globe. Not only do the agency policies get impacted by major global events, but these agencies themselves have the opportunity and the burden to influence these events. This past year… Read More
I first found out about the ‘Hamara Station Hamari Shaan’ initiative from a Condé Nast Traveler article mentioned in the Leo Burnett “What In The World?” newsletter. Led by Mumbai First and Making a Difference Foundation, (M.A.D for short, a non for profit think tank… Read More
The latest international congress run by the African Lotteries Association has just concluded. Speakers and delegates from throughout Africa were joined by those from the US, India and across Europe at an event in Casablanca where ‘The Challenge of Transformation’ was the core theme. I… Read More
The marketing industry is still reeling from the incendiary comments made by Saatchi’s ex-chairman, Kevin Roberts. There has been a lot of rhetoric exchanged. Some have asked if Roberts’ resignation was an ‘overreaction’. Others say setting quotas for women leadership is a form of positive… Read More
Building brands through celebrity and digital influencer endorsements remains a powerful communication tool for firms. Choosing the correct spokesperson is a big decision for any brand and needs to be carefully considered as they can either boost or tarnish a brand’s image. With the right… Read More
The UAE entrepreneurship ecosystem has swiftly increased in the last couple of years. Today’s young entrepreneurs across the country are heroes in their own right. From being interviewed by leading newspapers and magazines to having thousands of social media followers around the globe, these ‘heroes’… Read More
I will be meeting the biggest visionaries, techies and creative thinkers of the world at the largest global digital marketing event of the year — dmexco 2016. I am eager to see the latest tech innovations, smart strategies and news for the business this year.… Read More
When we think about companies that will dominate or have already disrupted an industry, the likes of Google, Facebook, Uber and Netflix come to mind. Closer to home, Careem has done a great job of localizing an existing global business model. The common thread that… Read More
Any seasoned marketer knows that video is now proven to be one of the most effective content tools brands have available. Studies show that quality video content brings more people to your site, keeps them there for longer and increases the likelihood that they will… Read More
