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Opinion

Tips & Tricks To Make The Most Of Instagram

Tips & Tricks To Make The Most Of Instagram

10 years ago by Ala ShashaaContributors

Hi! My name is Ala and I have the fun-est job in the world! I get paid to sit on social media eight hours a day to track the good, the not very good, the bad and the ugly. Read on for my first set… Read More

CSR Should Be About Intention, Not Credit

CSR Should Be About Intention, Not Credit

10 years ago by Ahmad ItaniContributors

There is something special that has happened in the UAE during Ramadan this year. A CSR initiative that at the time I write this is just two weeks old. It has generated 30 plus media stories, a 20,000 social media membership and 85,000 views on… Read More

When Play Is Serious Business

When Play Is Serious Business

10 years ago by Kimren DhesiAdvertising

Our society tends to dismiss play for adults. The notion is that once we reach adulthood, it’s time to get serious about personal and professional responsibilities. In my opinion, a lack of play during adulthood has made us too aware of our surroundings, business hierarchies… Read More

The Ultimate Checklist For Every Decade Of Your Life

The Ultimate Checklist For Every Decade Of Your Life

10 years ago by Elie KhouriContributors

As someone who has gone through his fair share of ups and downs, I know the secret to a successful life isn’t often taught at schools or universities. There really isn’t one fool-proof formula. Rather, it is more of a sense you develop; knowing when… Read More

Tahaab Rais’ Cannes Lions Diary: Are We Being Impostors?

Tahaab Rais’ Cannes Lions Diary: Are We Being Impostors?

10 years ago by Tahaab RaisAdvertising

In the latest BrandZ reports, four of the top five most valuable brands are technology companies — Google, with a brand value of USD 229 billion, Apple (USD 228 billion), Microsoft (USD 122 billion) and Facebook (USD 103 billion). AT&T, valued at USD 107 billion… Read More

Microsoft And LinkedIn: A Marriage Made For Business

Microsoft And LinkedIn: A Marriage Made For Business

10 years ago by Boye BalogunContributors

  As news of Microsoft’s USD 26.2 billion acquisition of LinkedIn lit up the Twittersphere and took most tech analysts by surprise, my first reaction was “how natural?” At face value, Microsoft one of the world’s largest tech companies acquiring the world’s leading ‘social’ professional… Read More

An Open Letter To The UAE’s Minister Of Happiness

An Open Letter To The UAE’s Minister Of Happiness

11 years ago by Elie KhouriContributors

Congratulations on your new post! After reading your article ‘A Quantum of Happiness’, it’s clear you have profound understanding of the concept of happiness… it’s also evident you have a huge task ahead of you. That’s not to say the UAE hasn’t fared well in… Read More

Forget IQ… A High EQ Will Make You Succeed In Business

Forget IQ… A High EQ Will Make You Succeed In Business

11 years ago by Steve BlakemanContributors

What makes you successful at work? Being smarter? Being more assertive? Being better looking? According to a recent CNN report it’s proven that Emotional Intelligence (EQ) plays a more pivotal role in ensuring your success at work. Firstly, what exactly is EQ? In it’s simplest… Read More

The Walls Between Digital & Traditional Are Finally Falling

The Walls Between Digital & Traditional Are Finally Falling

11 years ago by Sab BudahazyContributors

Consumer behavior today is largely being shaped by the exponential growth of technology, which in turn is contributing significantly to the complexity of modern marketing. The world has never been more connected, but audiences are fragmenting and the flow of data is empowering organizations at… Read More

“Promotions On Merit, Not Gender, Will Make MENA Stronger”

“Promotions On Merit, Not Gender, Will Make MENA Stronger”

11 years ago by Chris SkinnerAdvertising

I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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