As much as we want our CEOs to be social savvy, are they? Well, going by Domo and CEO.com’s report release in September of 2014, 68 per cent of Fortune 500 CEOs lack a social presence. The hesitance of majority of CEOs to be active in social… Read More
The fragmented and competitive social and mobile landscape drives advertising innovation but brings with it inefficiencies and challenges. Social and mobile media are hardly “new” media in 2015. But even as the brand dollars flow in more consistently and in greater volume, marketers are spending… Read More
It may feel like only yesterday that we were discussing New Year celebrations at Burj Khalifa but the first month of 2015 is already over. For the region, the year so far has been marked with its ups and down – some of the biggest ones coming in the… Read More
As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow by more than USD 400 billion by… Read More
Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
“There cannot be a better time to enter MENA“: My team and I have heard this enough number of times in the last few months to give us the confidence that there is a clear opportunity for a publication like ‘The Arabian Marketer’ (AM) to become a part… Read More
The world watched in awe as Downtown Dubai lit up in a breathtaking view of six-part firework, laser and record-breaking LED show to welcome 2015. While an estimated 1.5 million people, from all across the world, are said to be around the Burj Khalifa to… Read More
