Choueiri Group’s Pierre Choueiri, Chairman and CEO stated the launch of its ‘CG Digital’ Initiative in alignment with its ongoing growth and expansion plans.
The circular, addressing the Group’s various stakeholders including staff, media partners and publishers as well as advertising partners focused on the rationale behind the creation of the new initiative, as well as its intended role.
“As our industry continues to face rapid changes, the need to adopt agility becomes more important than ever before. At Choueiri Group, we have remained focused over the last decade on establishing the full potential of our digital arm ‘DMS’. While our efforts have succeeded in injecting a new culture across the Group; where the knowledge and appreciation of digital has been instilled across all of our functions, companies and regions; we now need to push even further ahead. While publisher representation remains at the core of what we do, our positioning needs to be extended to capture the accelerating market shifts caused by the recent economic, political and pandemic crises. As leaders in the media representation space, we take pride in reacting swiftly to remain relevant to our industry and strengthen our value proposition,” noted Mr Choueiri.
This initiative is said to be headed by Michel Malkoun, who will transition from being Chief Operating Officer (COO) of DMS to becoming the Chief Growth Officer (CGO) on a group level of CG Digital. DMS meanwhile, will fall under the leadership of Ziad Khammar as Chief Operating Officer (COO). He will also continue to simultaneously lead ‘Spread’.
He concluded, “Within this context and looking ahead, the Group has started to channel investments into four key areas: Content and Creative, ecommerce, Performance and Data, as well as our Consultative and Servicing capabilities. To ensure the success of these functions, we envision them, together with DMS, becoming a seamlessly consolidated single operation ‘CG Digital’.”