WhatsApp has replaced Facebook as the top ranked brand in the YouGov BrandIndex 2019 Women’s Choice Rankings in Egypt. Facebook, which had been the number one brand since the inception of these rankings in 2017, has slipped down to fifth place. The rankings were compiled… Read More
The World Federation of Advertisers (WFA) has named the first chair for the Middle East & North Africa (MENA) meetings of its dedicated group on integrated marketing communications. Coca-Cola’s Head of Integrated Marketing Communications for the Middle East, Islam ElDessouky, will now chair the marketer… Read More
Warc Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region, is all set for its second edition. The 2018 awards will be chaired by Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola MENA. “Across… Read More
Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index. Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG Advertising Agency held the top rankings in the categories of Most Effective Marketer, Brand, Agency… Read More
Coca-Cola has officially announced its sponsorship of the Saudi Arabian Football Federation. The agreement includes full support to the Saudi National football Team, and the three main events happening in the Kingdom during the year — the Saudi King’s Cup, the Crown Prince Cup and… Read More
Coca-Cola’s ‘The Dark Iftaar’ has won numerous accolades in regional Festivals. At the Cannes Lions International Festival of Creativity, ‘Finding Light In The Dark’ has bagged a Bronze Lion. The award is jointly shared by Memac Ogilvy Dubai and FP7/DXB. There were a total of 107 Lions given… Read More
The year 2015 was the 100th anniversary of the Coca-Cola Contour bottle design. Coca-Cola along with Memac Ogilvy & Mather decided to take a more holistic approach and bring to light, the design background of the bottle. The ad film tells the story of how the… Read More
As a brand to reckon with, Coca-Cola MENA has had a good 2015. Whether it was industry accolades including the Effie Marketer of the Year 2015 or the sheer volume of content it had created and the impact that it generated in terms of viewership,… Read More
In a major strategic shift globally, Coca Cola has unveiled a ‘One Brand’ marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the Coca-Cola brand positioning in one global creative campaign – ‘Taste the Feeling’, replacing… Read More
Coca-Cola Light brought in its second series of its customized Coke Light cans, designed by four local artists across the region. The limited edition designs by Emma Boutras, Fidda Al Hussan, Faisal Al Fouzan & Raha Moharrak have been released across the UAE, Saudi Arabia… Read More
