Dubai Lynx Awards Tally: TBWA\Raad’s Big High & Other Winners

The Dubai Lynx International Festival of Creativity 2018 awarded over 160 metals this year to nearly 25 entering agencies and companies. In a lead by a significant margin, TBWA has dominated the awards show.

The Big High – TBWA\Raad
On the back of 45 wins, TBWA Worldwide was named Dubai Lynx Network of the Year and TBWA\Raad was crowned Agency of the Year. This is the first time that the Dubai-headquartered agency has won the title, taking home unprecedented eight Grand Prix in categories of Creative Effectiveness, Direct, Innovation, Interactive, Mobile, PR, Promo & Activation and Radio for marketers such as Nissan, McDonald’s, Henkel and Louvre Abu Dhabi. It is also TBWA\Worldwide’s first time awarded Dubai Lynx Network of the Year.

“I am extraordinarily proud of our people and clients who contributed to this outstanding performance at Dubai Lynx. TBWA\Raad is an agency at the top of its game, but what I found most satisfying were the notes I received from our clients who celebrated the result equally. Brilliant collaboration across a region that comes to innovate and astound. Congratulations to everyone,” said Troy Ruhanen, President and CEO, TBWA Worldwide.

“I am extremely proud of the team, which has consistently produced great work that is both disruptive and innovative. These wins are confirmation that we are providing our clients with a truly competitive edge, producing real work for real brands that is at the cutting edge of creativity. We’ve created something to be proud of at TBWA\Raad, which is a creative culture capable of consistently producing exceptional work. I would like to thank all of the people and clients who have helped to make this possible,” said Reda Raad, CEO of TBWA\Raad.

The details of TBWA’s wins at Dubai Lynx are:

CategoryTitleAdvertiserAgencyCountryAward
DirectThe PromoticonMcDonald'sTBWA\Raad, DubaiUAEGrand Prix
InnovationHighway GalleryLouvre Abu DhabiTBWA\Raad, DubaiUAEGrand Prix
Interactive#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAEGrand Prix
MobileThe PromoticonMcDonald'sTBWA\Raad, DubaiUAEGrand Prix
PRCamelPowerNissanTBWA\Raad, DubaiUAEGrand Prix
Promo & ActivationCamelPowerNissanTBWA\Raad, DubaiUAEGrand Prix
Radio & Audio Highway GalleryLouvre Abu DhabiTBWA\Raad, DubaiUAEGrand Prix
Creative EffectivenessOne-Drop BottleHenkelTBWA\Raad, DubaiUAECreative Effectiveness Grand Prix
Branded Content & Entertainment #SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAEGold
DirectThe PromoticonMcDonald'sTBWA\Raad, DubaiUAEGold
Integrated#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAEGold
Interactive#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAEGold
MediaSkins Of PeaceAmnesty InternationalTBWA\Raad, DubaiUAEGold
MediaSlow TrendsConnectTBWA\Raad, DubaiUAEGold
Promo & ActivationSlow TrendsConnectTBWA\Raad, DubaiUAEGold
OutdoorAyahuasca, CarambolaLand RoverTBWA\IstanbulTurkeySilver
Print & PublishingPeyote, Ayahuasca, CarambolaLand RoverTBWA\IstanbulTurkeySilver
HealthcareThe Special ShishaAmerican University Of Beirut Medical Center (Aubmc)TBWA\Raad, BeirutLebanonSilver
Branded Content & Entertainment CamelPowerNissanTBWA\Raad, DubaiUAESilver
DirectThe PromoticonMcDonald'sTBWA\Raad, DubaiUAESilver
DirectCamelPowerNissanTBWA\Raad, DubaiUAESilver
Film Craft#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAESilver
IntegratedCamelPowerNissanTBWA\Raad, DubaiUAESilver
Media#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAESilver
OutdoorSkins Of PeaceAmnesty InternationalTBWA\Raad, DubaiUAESilver
PRCamelPowerNissanTBWA\Raad, DubaiUAESilver
PR#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAESilver
Promo & Activation#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAESilver
Promo & ActivationThe PromoticonMcDonald'sTBWA\Raad, DubaiUAESilver
Radio & Audio Highway GalleryLouvre Abu DhabiTBWA\Raad, DubaiUAESilver
Branded Content & Entertainment #SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAEBronze
DesignThe PromoticonMcDonald'sTBWA\Raad, DubaiUAEBronze
DirectCamelPowerNissanTBWA\Raad, DubaiUAEBronze
Interactive#SheDrivesNissan Saudi ArabiaTBWA\Raad, DubaiUAEBronze
InteractiveCamelPowerNissanTBWA\Raad, DubaiUAEBronze
MediaKefa Spare PartsAWR Arabian Automobiles TBWA\Raad, DubaiUAEBronze
MediaAudio HuntersInfinitiTBWA\Raad, DubaiUAEBronze
MobileThe PromoticonMcDonald'sTBWA\Raad, DubaiUAEBronze
OutdoorPatient 1, Patient 2ConnectTBWA\Raad, DubaiUAEBronze
OutdoorAtom's Weight Of Good, Be Kind, Compete in Doing Good, Do Not Dispute, The Reward of Goodness, Love for your BrotherAmnesty InternationalTBWA\Raad, DubaiUAEBronze
PRSlow TrendsConnectTBWA\Raad, DubaiUAEBronze
Promo & ActivationThe PromoticonMcDonald'sTBWA\Raad, DubaiUAEBronze
Promo & ActivationSlow TrendsConnectTBWA\Raad, DubaiUAEBronze
Promo & ActivationSkins Of PeaceAmnesty InternationalTBWA\Raad, DubaiUAEBronze
Promo & ActivationSlow TrendsConnectTBWA\Raad, DubaiUAEBronze

“TBWA\Raad has created fresh, culturally relevant work and is pioneering the way for some of our biggest brands to join impactful, cultural conversations. Congratulations to our entire Middle Eastern TBWA team. The Nissan work is making strides in gender equality and has placed it in a Category of One,” added Chris Garbutt, Chief Creative Officer, TBWA Worldwide.

TBWA\Raad Chief Creative Officer Walid Kanaan added, “It was magnificent to see clients and agency standing together proudly on stage. This is as real as it gets, one team of creative believers, who share the same passion, the same vision, and the same glory.”

FP7 Takes McCann To Number Two
FP7/MENA has won 17 metals this year. This includes FP7/Riyadh’s Grand Prix and the Creative Effectiveness Lynx to FP7/Cairo. In addition to two Golds, the agency also won five Silver Lynx and eight Bronze Lynx.

The details of FP7/MENA’s wins at Dubai Lynx are:

CategoryTitleAdvertiserAgencyCountryAward
MediaThe Woman Behind The VeilAl Rajhi BankFP7/Ruh, RiyadhSaudi ArabiaGrand Prix
Creative EffectivenessThe Line-Up SongCoca-ColaFP7/Cai, CairoEgyptCreative Effectiveness Lynx
Film CraftAn Ode To Arab FeminismMashrou' LeilaFP7/Bey, BeirutLebanonGold
MediaThe Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb, DubaiUAEGold
FilmDoor, Stairs, Fight, JuiceEG BankFP7/Cai, Cairo / Good People Content, CairoEgyptSilver
Film CraftNow Or NeverOrangeFP7/Cai, Cairo / Good People Content, CairoEgyptSilver
Film CraftNow Or NeverOrangeFP7/Cai, Cairo / Good People Content, CairoEgyptSilver
InteractiveThe Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb, DubaiUAESilver
PRThe Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb, DubaiUAESilver
Film CraftAn Ode To Arab FeminismMashrou' LeilaFP7/Bey, BeirutLebanonBronze
InteractiveAn Ode To Arab FeminismMashrou' LeilaFP7/Bey, BeirutLebanonBronze
FilmHaircut, Fur, Balance SheetMcDonald'sFP7/Cai, CairoEgyptBronze
Film CraftNow Or NeverOrangeFP7/Cai, Cairo / Good People Content, CairoEgyptBronze
IntegratedThe Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb, DubaiUAEBronze
InteractiveThe Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb, DubaiUAEBronze
MediaThe Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb, DubaiUAEBronze
MediaThe Woman Behind The VeilAl Rajhi BankFP7/Ruh, RiyadhSaudi ArabiaBronze

FP7 Riyadh’s Grand Prix

McCann Mumbai also played a significant role in the Network being named the second most awarded at the festival this year.

In addition to two Bronze to Commonwealth//McCann, Dubai, McCann Mumbai won 11 Lynx.
The details of McCann’s wins at Dubai Lynx are:

CategoryTitleAdvertiserAgencyCountryAward
DesignImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaGold
DirectImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaGold
DirectImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaGold
HealthcareImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaGold
DirectImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaSilver
Promo & ActivationImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaSilver
DesignThe Print Ad That Was Never PrintedBekoMcCann IstanbulTurkeySilver
HealthcareImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaBronze
HealthcareImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaBronze
PRImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaBronze
Promo & ActivationImmunity CharmMinistry Of Public Health, AfghanistanMcCann India, Mumbai / McCann Health, New DelhiIndiaBronze
MediaBattery BusterChevroletCommonwealth//McCann, DubaiUAEBronze
Radio & Audio Auto-Complete RadioChevroletCommonwealth//McCann, DubaiUAEBronze

BBDO Lahore’s Good Show
Impact BBDO MENA and Pakistan put a total of 20 awards on the Dubai Lynx scoreboard. With a total of one Creative Effectiveness Lynx, three Golds, six Silvers and 10 Bronze awards, the Network took the number three spot at the Festival and BBDO Lahore took the second place in Agency of the Year.

The details of BBDO’s wins at Dubai Lynx are:

CategoryTitleAdvertiserAgencyCountryAward
Creative Effectiveness#BeatmeUN Women PakistanBBDO Pakistan, LahorePakistanCreative Effectiveness Lynx
OutdoorBridal UniformUN Women PakistanBBDO Pakistan, LahorePakistanGold
PRBridal UniformUN Women PakistanBBDO Pakistan, LahorePakistanGold
Promo & ActivationBridal UniformUN Women PakistanBBDO Pakistan, LahorePakistanGold
Branded Content & Entertainment Sting "Remake The Boxer"PepsiCoBBDO Pakistan, LahorePakistanSilver
InteractiveSting "Remake The Boxer"PepsiCoBBDO Pakistan, LahorePakistanSilver
MediaBridal UniformUN Women PakistanBBDO Pakistan, LahorePakistanSilver
PRBridal UniformUN Women PakistanBBDO Pakistan, LahorePakistanSilver
Branded Content & Entertainment #ChangetheclapAsia Pacific Transgender NetworkBBDO Pakistan, LahorePakistanBronze
DesignBridal UniformUn Women PakistanBBDO Pakistan, LahorePakistanBronze
Direct#ChangetheclapAsia Pacific Transgender NetworkBBDO Pakistan, LahorePakistanBronze
PR#ChangetheclapAsia Pacific Transgender NetworkBBDO Pakistan, LahorePakistanBronze
DesignThe 25% Less CookbookBRFImpact BBDO, DubaiUAESilver
FilmChizzaKFCImpact BBDO, DubaiUAESilver
Branded Content & Entertainment Pepsi Ramadan - The Ad You Can't Watch Alone!PepsicoImpact BBDO, CairoEgyptBronze
DesignArabic ReassembledAl FuttaimImpact BBDO, DubaiUAEBronze
FilmThe Boy Nobody Could SeeLandmark GroupImpact BBDO, DubaiUAEBronze
Film CraftThe Boy Nobody Could SeeLandmark GroupImpact BBDO, DubaiUAEBronze
InteractiveFor Every Little WonderJohnson & JohnsonImpact BBDO, DubaiUAEBronze
Print & Outdoor CraftForest, VegasVisaImpact BBDO, DubaiUAEBronze

Grand Prix & Golds To WPP’s Ogilvy, Y&R and JWT
Memac Ogilvy also had several reasons to celebrate at the Dubai Lynx International Festival of Creativity 2018. The agency bagged one Grand Prix, one Innovation Lynx, four Golds and three each of Silver and Bronze.

Ogilvy & Mather Africa and OgilvyOne also contributed to the wins at the festival.

CategoryTitleAdvertiserAgencyCountryAward
Film CraftFear Of FlyingRoyal JordanianMemac Ogilvy Advize, AmmanJordanGrand Prix
InnovationPotatoes On MarsCIP - The International Potato CenterMemac Ogilvy & Mather, DubaiUAEInnovation Lynx
OutdoorCupCoca-Cola Middle EastMemac Ogilvy & Mather, DubaiUAEGold
PRPotatoes On MarsCIP - The International Potato CenterMemac Ogilvy & Mather, DubaiUAEGold
PRPotatoes On MarsCIP - The International Potato CenterMemac Ogilvy & Mather, DubaiUAEGold
Print & Outdoor CraftTangled Kiss, Tangled MJ, Tangled SiaViva Bahrain B.S.C.Memac Ogilvy, ManamaBahrainGold
HealthcareTummyfishNestlé Middle EastMemac Ogilvy & Mather, DubaiUAESilver
FilmFear Of FlyingRoyal JordanianMemac Ogilvy Advize, AmmanJordanSilver
Print & PublishingTangled Kiss, Tangled MJ, Tangled SiaViva Bahrain B.S.C.Memac Ogilvy, ManamaBahrainSilver
Film CraftFear Of FlyingRoyal JordanianMemac Ogilvy Advize, AmmanJordanBronze
OutdoorTangled KissViva Bahrain B.S.C.Memac Ogilvy, ManamaBahrainBronze
Print & Outdoor CraftTangled Kiss, Tangled MJ, Tangled SiaViva Bahrain B.S.C.Memac Ogilvy, ManamaBahrainBronze
Grand Prix For GoodThe World's Most Eligible BachelorOl Pejeta ConservancyOgilvy & Mather Africa, NairobiKenyaGrand Prix for Good
HealthcareThe World's Most Eligible BachelorOl Pejeta ConservancyOgilvy & Mather Africa, NairobiKenyaGold
InteractiveReimagine Zahra's WorldUNHCROgilvyOne, DubaiUAEBronze

Grand Prix for Good to Ogilvy Africa

Y&R Dubai brought home 12 Lynx including four Golds

CategoryTitleAdvertiserAgencyCountryAward
Branded Content & Entertainment One Book For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAEGold
DesignLife Saving ScarecrowVaruna PumpsY&R DubaiUAEGold
DesignOne Book For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAEGold
Print & PublishingOne Book For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAEGold
DesignOne Poster For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAESilver
MediaOne Book For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAESilver
Print & Outdoor CraftMosaic Tiles, Stained Glass, DoorInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAESilver
DesignOne Book For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAEBronze
DesignDubai FontThe Executive CouncilY&R DubaiUAEBronze
DirectOne Book For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAEBronze
DirectThe Green LightHondaY&R DubaiUAEBronze
OutdoorMosaic TilesInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAEBronze

J Walter Thompson won nine awards with a Grand Prix and Gold in its kitty

CategoryTitleAdvertiserAgencyCountryAward
OutdoorEm KhalilBou Khalil SupermarketJ. Walter Thompson BeirutLebanonGrand Prix
FilmClorets: So CloseMondelezJ. Walter Thompson CairoEgyptGold
HealthcareNot Before 18RDFLJ. Walter Thompson BeirutLebanonSilver
Branded Content & Entertainment Vodafone - Make It RainVodafone EgyptJ. Walter Thompson CairoEgyptSilver
Film CraftCareem- The MazeCareemJ. Walter Thompson CairoEgyptSilver
IntegratedCareem- The MazeCareemJ. Walter Thompson CairoEgyptSilver
PREm KhalilBou Khalil SupermarketJ. Walter Thompson BeirutLebanonBronze
Film CraftCareem- The MazeCareemJ. Walter Thompson CairoEgyptBronze
Print & PublishingHeart, Liver, KidneyNod LebanonJ. Walter Thompson RiyadhSaudi ArabiaBronze

J Walter Thompson’s Grand Prix

Healthcare Grand Prix To The Classic Partnership Advertising
The Classic Partnership Advertising won six Lynx in the Healthcare category at Dubai Lynx International Festival of Creativity. This includes the category’s Grand Prix as well.

CategoryTitleAdvertiserAgencyCountryAward
HealthcareFootnote For The BreastMedcare Women & Children HospitalThe Classic Partnership Advertising, DubaiUAEGrand Prix
HealthcareFootnote For The BreastMedcare Women & Children HospitalThe Classic Partnership Advertising, DubaiUAESilver
HealthcareNazarAster DM HealthcareThe Classic Partnership Advertising, DubaiUAEBronze
HealthcareFootnote For The BreastMedcare Women & Children HospitalThe Classic Partnership Advertising, DubaiUAEBronze
HealthcareNazarAster DM HealthcareThe Classic Partnership Advertising, DubaiUAEBronze
Print & Outdoor CraftHadaf Mohammed, Zawaj KhalidBidaya Home FinanceThe Classic Partnership Advertising, DubaiUAEBronze

Havas & Vice Win Grand Prix
Havas Media has two wins at Dubai Lynx. The agency won the Grand Prix and a Silver in the Branded Content & Entertainment category for its work ‘Imagine Dubai’ for Dubai Corporation for Tourism & Commerce Marketing.

Vice won the Film Lynx Grand Prix for its entry We’re Listening – The Bil Arabi Documentary.

Lynx Palm To Good People
Good People Films and Good People Content have six wins at Dubai Lynx International Festival of Creativity.

The wins include:

CategoryTitleAdvertiserAgencyCountryAward
Film CraftFifty Years Of MotherhoodDanoneGood People Films/ Shem's Publicite/ Good People ContentEgyptGold
Film CraftFifty Years Of MotherhoodDanoneGood People Films/ Shem's Publicite/ Good People ContentEgyptSilver
Film CraftFifty Years Of MotherhoodDanoneGood People Films/ Shem's Publicite/ Good People ContentEgyptSilver
Film CraftLove ItDuGood People Content, Cairo / Leo Burnett DubaiEgyptBronze
Film CraftLove ItDuGood People Content, Cairo / Leo Burnett DubaiEgyptBronze
Film CraftLove ItDuGood People Content, Cairo / Leo Burnett DubaiEgyptBronze

The Other Winners at the Festival are:

CategoryTitleAdvertiserAgencyCountryAward
HealthcareLifebuoy - Handle On Hygiene 2.0Unilever Middle EastGeometry Global, DubaiUAESilver
HealthcareLifebuoy - Handle On Hygiene 2.0Unilever Middle EastGeometry Global, DubaiUAEBronze
MediaRta - Smart MovesRTAGeometry Global, DubaiUAEBronze
Film CraftMurmurs Of ReverenceThe Ministry Of Culture And Information - KsaMirum Agency, RiyadhSaudi ArabiaGold
Film CraftMurmurs Of ReverenceThe Ministry Of Culture And Information - KsaMirum Agency, RiyadhSaudi ArabiaBronze
MediaLetoutthesourMars Wrigley ConfectionaryMediacom MENA, DubaiUAESilver
Branded Content & Entertainment LetoutthesourMars Wrigley ConfectionaryMediacom MENA, DubaiUAEBronze
Branded Content & Entertainment We Will Sing LoveMobile Telecommunication Company (Zain)Mindshare Dubai / Lots Of Joy Productions, Kuwait UAEBronze
FilmWe Will Sing LoveMobile Telecommunication Company (Zain)Mindshare Dubai / Lots Of Joy Productions, Kuwait UAEBronze
Print & PublishingCar, PlaneThe Lego GroupGrey MENA, DubaiUAEBronze
Print & PublishingTruck, AirportMcDonald'sLeo Burnett DubaiUAEBronze
InnovationLiv. - The Only Fully Digital Lifestyle Bank In The UaeEmirates National Bank Of DubaiR/GA LondonUnited KingdomInnovation Lynx
DesignThe Light Pin ProjectUnileverRépublique, BeirutLebanonSilver
Film Craft65th Anniversary National Bank Of KuwaitSenyar Marketing And Branding, HawalliKuwaitSilver
OutdoorCouch, PileAl Tayer GroupScience & Sunshine, DubaiUAEBronze
HealthcareThe Anti-Campaign CampaignSaudi Ministry Of HealthMinistry Of Health Saudi Arabia, RiyadhSaudi ArabiaBronze

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