EITC, Netflix Form Omnichannel Content Partnership

Emirates Integrated Telecommunications Company Emirates Integrated Telecommunications Company (EITC) has added Netflix to its content bouquet for subscribers. The association will enable du and Virgin Mobile customers to access Netflix content across both TV and mobile services.

“Our partnerships are key catalysts in making EITC a world class organization and facilitating growth plans in the UAE. We are dedicated to offering added value and convenience through up-to-date entertainment solutions, whether it is streaming movies and shows on our customers’ devices or paying bills through our app,” said Anthony Shiner, Chief Digital Lifestyle and Innovation Officer, EITC, adding, “Our collaboration with Netflix is another milestone in our digital vision and innovation roadmap.”

From October 2018, EITC’s du and Virgin Mobile customers will have Netflix on ‘second screens’, paying for the service through their mobile bills. Consistent with the telco’s aim to curate content to enhance its entertainment offerings, there are more developments expected on these lines.

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