ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’.
The appointment follows a competitive pitch in which ENOC, the official integrated energy partner for Expo 2020 Dubai, invited agencies to propose a creative approach and theme for activating the brand’s sponsorship at the mega-event.
Expo 2020 Dubai will play host to several regional and international brands, that would be preparing perfect plans for their presence at the event.
The partnership with Expo 2020 Dubai is an important milestone for ENOC. Jack Morton’s main challenge would be to create a memorable experience that not only captures audience attention and engages them but also does so while delivering the ENOC brand message and philosophy.
The agency sees ‘Reimagine Energy’ as the solution to achieve this. ‘Reimagine Energy’ will offer an engaging, multi-sensory experience for all ages, using ultra-haptic technology, moving image, kinetic installation and interactive projection to allow visitors to ‘feel’ and interact with energy throughout.
Jack Morton has approached the ENOC pavilion itself as the main hero of this initiative. The agency explains that four structures will be open to visitors at all times within ENOC’s pavilion space at Expo 2020 Dubai.
With four distinct ‘chapters’ exploring energy through the lens of: Discovery – what energy is; Harness – what energy enables; Collaborate – what energy needs; and Reimagine – what energy promises.
A fifth structure, ‘The Hive’, will be a dedicated, multi-functional space for government and industry stakeholders to collaborate in finding solutions to the industry’s unanswered questions.
“ENOC is a company embracing both creativity and change in an era of global energy transition. Its forward-thinking and open attitude has allowed us to develop an exciting concept that can speak to a universal audience at Expo 2020 Dubai, and offer an extraordinary experience for all,” said Rebecca Amey, Managing Director Jack Morton MENA.
She added, ‘Reimagine Energy’ will pay tribute to the energy story as a human story – one that has changed the way we live and the way we think throughout history.”