People around the Middle East are unified in their optimistic outlook and see respect and the celebration of diversity as key to unlocking a better future for all, according to a major new global survey. Commissioned by Expo 2020 Dubai, and conducted by YouGov, the… Read More
ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’. The appointment follows a competitive pitch in which… Read More
SAP Co-Innovation Lab in the UAE is collaborating with Expo 2020 Dubai and HERE Technologies, a player in location platform services, to optimize the visitor experience for people of determination. The People of Determination Platform (PODium) allows visitors to tailor their on-site Expo 2020 experience… Read More
Expo 2020 Dubai is becoming more active in inviting global audiences to the mega event. In its latest global marketing campaign, ‘Welcome the Future’. Expo 2020 is celebrating humanity’s many achievements and calling on the world to come together to create a better future. The… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
A total of 190 countries have confirmed their participation in Expo 2020 Dubai, confirming its position as a global destination and bringing to life the World Expo’s theme of ‘Connecting Minds, Creating the Future’. With just under 700 days to go until Expo 2020’s opening… Read More
Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More
