Now in its seventh year, the Effie Effectiveness Index recognizes companies that create the most effective marketing communications ideas from around the world. The winners are determined by their cumulative success in more than 40 national, regional and global Effie Awards competitions. The 2017 Effie Index is compiled from 3,601 finalists and winning entries from worldwide Effie Awards competitions held between January 1, 2016 and December 31, 2016.
While the list included a set of most effective marketers, brands, holding companies and networks, it also released the Most Effective Agencies. Among the top global agencies, MENA agencies have fared well.
As per the Middle East, Africa and Turkey ranking, FP7/DXB took the first position followed by Y&R Istanbul.
The third position is taken by Mindshare Istanbul, fourth by TBWA\Istanbul, fifth is Impact BBDO Dubai, sixth is J. Walter Thompson KSA, Alametiferika Turkey is seventh, UM Dubai is eighth and C-section Turkey is ninth.