FP7/MENA’s Tahaab Rais To Judge At Warc Awards

Warc Awards 2018 has named the jurors for the Effective Social Strategy category. As social experts and strategists from brands and agencies search for next-generation marketing effectiveness, Warc Awards has also named Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA among the jurors.

The link between social strategies and business results is one of the most important issues in marketing and communications. The jury panel of 15, led by Elizabeth Windram, Director, Brand and Advertising of JetBlue Airways, will be looking for campaign strategies that relied on the benefits of particular social platforms, or a combination of those platforms, to fulfil particular business objectives.

Judges will also be looking for effective marketing programs that are social by design, not simply a small part of a broader marketing initiative that have made a significant impact on brand performance or influenced consumer behavior.

“We are thrilled with the collective wisdom on this year’s Effective Social Strategy jury. Spanning nine countries and four continents, there’s a diversity of skills and experience in the judging panel that will make this competition a fascinating one. We’re particularly happy to welcome as chair Elizabeth Windram from JetBlue, which won two awards in this category in 2017, alongside Ryan Riess from Hershey’s which won a gold award last year,” commented Lucy Aitken, Case Study Editor, Warc.

The other jury members of the WARC Awards 2018 – Effective Social Strategy category are:
Gerard Crichlow, Head of Cultural Strategy, AMV BBDO
Reynold D’Silva, APAC Head of Marketing, Brands & E-commerce, Facebook
Gijs de Beus, Strategy Director, Lemon Scented Tea
Giba Della Giustina, Planning Director, nobullshit agency/Brazil
Kristen Fox, Director, Social Media & Digital Analytics, Crispin Porter + Bogusky
Roshni Hegerman, Strategic Planning Director, McCann Melbourne
Chris Herbert, Strategy Director, the7stars
Candace Kuss, Director of Social Media, Hill+Knowlton Strategies
Pete Lin, Managing Director and Co-Founder, We Are Social China
Will Lion, Head of Strategy, BBH London
Chiara Martini, Global Head of Digital, Diesel
Iuren Ramiro, Design thinking consultant, Casa del Otro/ Social, brand, shopper and creative strategist, V3A
Ryan Riess, Senior Manager, Reese’s Brand, Hershey’s

The Warc Awards are free to enter and are open to submissions from any country and communications discipline. As well as Effective Social Strategy, case study papers can be entered into Effective Content Strategy, Effective Innovation and Effective Use of Brand Purpose categories.

In addition to the Effective Social Strategy Grand Prix, Gold, Silver and Bronze awards, the jury will select three Special Awards honoring particular areas of excellence in this category — Path-to-Purchase Award, Smart Spender Award and Live Award. The top winners across all four categories will share a USD 40,000 prize fund.

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