On Middle East’s Mother’s Day, celebrated on March 21, Babyshop has launched a multi touchpoint initiative backed with a digitally supported campaign. In line with its philosophy to engage in meaningful conversations with its consumers, the initiative aims towards creating awareness, and taking timely action,… Read More
Cannes Lions International Festival of Creativity 2018 has kicked off and the Middle East & North Africa (MENA) made its presence felt on day one itself. FP7/MENA took the stage at the festival, taking a full house of attendees on a journey into creativity that… Read More
FP7/MENA has continued its record at the Global Effie Index. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Globally, McCann Worldgroup (1565 points) unseats… Read More
Ramadan is the time of the year, when people are reminded about empathy, tolerance, humanity, unity and togetherness — values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional. Babyshop has taken this thought… Read More
One may say, about time, but the Global Effies will finally be seeing a juror from the Middle East & North Africa (MENA) region in its 2018 edition. This year the Global Effie competition, that celebrates marketing communication efforts that have proven their effectiveness in… Read More
Warc Awards 2018 has named the jurors for the Effective Social Strategy category. As social experts and strategists from brands and agencies search for next-generation marketing effectiveness, Warc Awards has also named Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA among the jurors. The link… Read More
In the latest BrandZ reports, four of the top five most valuable brands are technology companies — Google, with a brand value of USD 229 billion, Apple (USD 228 billion), Microsoft (USD 122 billion) and Facebook (USD 103 billion). AT&T, valued at USD 107 billion… Read More
Advertising’s biggest calling is making an impact and influencing mass behavior. The profession’s history would indicate that it has done so with success. However, for the current generation of ad execs, the ambition of reaching to masses is greater than its achievements. That is the… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
Putting all the theory about effectiveness aside, it is about success in the real world. You are able to carry your ideas and values into the world – and are able to change it in a positive way. It’s a lot about what you communicate… Read More
