Hunt A BMW On Instagram This Ramadan

Adding a bit of fun and chase to its audience engagement, Abu Dhabi Motors is using the age-old tradition of ‘Fawazeers’ (riddles) this Ramadan.

With Instagram as the mainstay vehicle, Grey Dubai has created a #BMWinstahunt for Abu Dhabi Motors.

The campaign asks users to crack clues and find cars hidden on Instagram. The answer to each clue is a hashtag of a BMW car model. Users have to search the correct hashtag and find the winning post among thousands, for their chance to win a spot at the next track event.

The campaign will run until just after Ramadan, with a new clue and winner every week.

Project: #BMWinstahunt
Advertiser: Abu Dhabi Motors
Agency: Grey Dubai
Chief Creative Officer MENA: Ali Shabaz
Executive Creative Director: Vidya Manmohan
Client Services Director: Dzila Dik
Senior English Copywriter: Athina Lalljee
Associate Creative Director: Omaima Saad
Senior Art Director: Rolando Ruiz
Social Media Manager: Qusai Aldawi
Account Manager: Hala Mounayar
Account Executive: Mohanad Refaat

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