Adding a bit of fun and chase to its audience engagement, Abu Dhabi Motors is using the age-old tradition of ‘Fawazeers’ (riddles) this Ramadan.
With Instagram as the mainstay vehicle, Grey Dubai has created a #BMWinstahunt for Abu Dhabi Motors.
The campaign asks users to crack clues and find cars hidden on Instagram. The answer to each clue is a hashtag of a BMW car model. Users have to search the correct hashtag and find the winning post among thousands, for their chance to win a spot at the next track event.
The campaign will run until just after Ramadan, with a new clue and winner every week.
Advertiser: Abu Dhabi Motors
Agency: Grey Dubai
Chief Creative Officer MENA: Ali Shabaz
Executive Creative Director: Vidya Manmohan
Client Services Director: Dzila Dik
Senior English Copywriter: Athina Lalljee
Associate Creative Director: Omaima Saad
Senior Art Director: Rolando Ruiz
Social Media Manager: Qusai Aldawi
Account Manager: Hala Mounayar
Account Executive: Mohanad Refaat