As the third day of the Cannes Lions International Festival of Creativity 2018 begins, the shortlist for the final category in the Communication Track is announced.
The Middle East & North Africa (MENA) region has three entries shortlisted in the category.
Impact BBDO has finally made its debut at the festival this year with its entry ‘Greed’ for Landmark Group’s Centrepoint. The production house for the entry is Truffle Beirut.
Good People Cairo’s work for du, ‘Love It’, has also made it to the category, as an entry from Egypt.
The final shortlist is also from Egypt for FP7/Cairo’s for ‘Now or Never’ for Orange.