Y&R, FP7/, Memac Ogilvy, Superunion, BBDO, TBWA\Raad and The Classic Partnership Advertising have all won, bringing home Graphite and Wood Pencils, at the 56th D&AD Professional Awards.
Y&R Dubai has won one Graphite Pencil and two Wood Pencils, equivalent of Silver and Bronze metals respectively, all for its entry ‘One Book For Peace’.
FP7/CAI has won two Graphite Pencils for its work done for Orange.
Memac Ogilvy won two Wood Pencils.
TBWA\Raad, BBDO Pakistan, Superunion and The Classic Partnership Advertising have all won a Pencil each.
The complete list of winning entries is:
| AWARDS | ENTRY | AGENCY | ADVERTISER | COUNTRY |
|---|---|---|---|---|
| Graphite Pencil | One Book For Peace | Y&R Dubai | Interreligious Council in Bosnia & Herzegovina | UAE |
| Wood Pencil | One Book for Peace | Y&R Dubai | Interreligious Council in Bosnia & Herzegovina | UAE |
| Wood Pencil | One Book For Peace | Y&R Dubai | Interreligious Council in Bosnia & Herzegovina | UAE |
| Graphite Pencil | Now or Never | FP7/CAI | Orange | Egypt |
| Graphite Pencil | Now or Never | FP7/CAI | Orange | Egypt |
| Wood Pencil | Reimagine Zahra's World | Memac Ogilvy Dubai | UNHCR | UAE |
| Wood Pencil | Potatoes on Mars | Memac Ogilvy Dubai | CIP - The International Potato Center | UAE |
| Wood Pencil | #SheDrives | TBWA\Raad | Nissan Saudi Arabia | UAE |
| Wood Pencil | The Bridal Uniform | BBDO Pakistan | UN Women | UAE |
| Wood Pencil | Elliptic find the truth in data | Superunion | Elliptic | Egypt |
| Wood Pencil | Footnote For The Breast | The Classic Partnership Advertising | Medcare Women & Children Hospital | UAE |
“This has been an outstanding year for creativity. We received entries from 50 countries across all continents, attesting to the truly global nature of our program and the impact of D&AD in stimulating and celebrating talent from around the world,” said D&AD CEO Tim Lindsay.
This year three Black Pencils, the highest accolade at the forum, were awarded.
Host/Havas claimed one Black Pencil for its Palau Pledge campaign for the Palau Legacy Project, which requires visitors to Palau to sign a passport pledge to act in an ecologically responsible way on the island.
Saatchi & Saatchi NY took home a Black Pencil for their ‘It’s a Tide Ad’ campaign, which took over the airwaves during this year’s Super Bowl.
McCann New York was awarded a Black Pencil for Fearless Girl, the bronze statue of a defiant young girl facing the iconic ‘Charging Bull’ on Wall Street, commissioned to highlight State Street Global Advisors’ gender diversity index fund.
In total, 721 Pencils were awarded during D&AD Judging 2018.
“Every D&AD President gets to choose one of their creative heroes to give the President’s Award to. They’re always giants of our industry, hugely awarded, respected by the whole community, great achievers, groundbreaking creative practitioners and much-loved leaders,” added D&AD President Steve Vranakis.
