MENA Agencies Bring Home 11 D&AD Pencils

Y&R, FP7/, Memac Ogilvy, Superunion, BBDO, TBWA\Raad and The Classic Partnership Advertising have all won, bringing home Graphite and Wood Pencils, at the 56th D&AD Professional Awards.

Y&R Dubai has won one Graphite Pencil and two Wood Pencils, equivalent of Silver and Bronze metals respectively, all for its entry ‘One Book For Peace’.

FP7/CAI has won two Graphite Pencils for its work done for Orange.

Memac Ogilvy won two Wood Pencils.

TBWA\Raad, BBDO Pakistan, Superunion and The Classic Partnership Advertising have all won a Pencil each.

The complete list of winning entries is:

AWARDSENTRY AGENCYADVERTISERCOUNTRY
Graphite PencilOne Book For PeaceY&R DubaiInterreligious Council in Bosnia & HerzegovinaUAE
Wood PencilOne Book for PeaceY&R DubaiInterreligious Council in Bosnia & HerzegovinaUAE
Wood PencilOne Book For PeaceY&R DubaiInterreligious Council in Bosnia & HerzegovinaUAE
Graphite PencilNow or NeverFP7/CAIOrangeEgypt
Graphite PencilNow or NeverFP7/CAIOrangeEgypt
Wood PencilReimagine Zahra's WorldMemac Ogilvy DubaiUNHCRUAE
Wood PencilPotatoes on MarsMemac Ogilvy DubaiCIP - The International Potato CenterUAE
Wood Pencil#SheDrivesTBWA\RaadNissan Saudi ArabiaUAE
Wood PencilThe Bridal UniformBBDO PakistanUN WomenUAE
Wood PencilElliptic find the truth in dataSuperunionEllipticEgypt
Wood PencilFootnote For The BreastThe Classic Partnership AdvertisingMedcare Women & Children HospitalUAE

“This has been an outstanding year for creativity. We received entries from 50 countries across all continents, attesting to the truly global nature of our program and the impact of D&AD in stimulating and celebrating talent from around the world,” said D&AD CEO Tim Lindsay.

This year three Black Pencils, the highest accolade at the forum, were awarded.

Host/Havas claimed one Black Pencil for its Palau Pledge campaign for the Palau Legacy Project, which requires visitors to Palau to sign a passport pledge to act in an ecologically responsible way on the island.

Saatchi & Saatchi NY took home a Black Pencil for their ‘It’s a Tide Ad’ campaign, which took over the airwaves during this year’s Super Bowl.

McCann New York was awarded a Black Pencil for Fearless Girl, the bronze statue of a defiant young girl facing the iconic ‘Charging Bull’ on Wall Street, commissioned to highlight State Street Global Advisors’ gender diversity index fund.

In total, 721 Pencils were awarded during D&AD Judging 2018.

“Every D&AD President gets to choose one of their creative heroes to give the President’s Award to. They’re always giants of our industry, hugely awarded, respected by the whole community, great achievers, groundbreaking creative practitioners and much-loved leaders,” added D&AD President Steve Vranakis.

Add Comment